{"id":13357,"date":"2026-05-20T06:44:00","date_gmt":"2026-05-20T10:44:00","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=13357"},"modified":"2026-05-20T06:44:00","modified_gmt":"2026-05-20T10:44:00","slug":"design-bb-strips-naked-down-to-its-california-roots-with-brand-refresh","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=13357","title":{"rendered":"Design B&amp;B Strips Naked Down To Its California Roots With Brand Refresh"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<ul style=\"border-color:#000000;border-width:3px;border-top-left-radius:30px;border-top-right-radius:30px;border-bottom-left-radius:30px;border-bottom-right-radius:30px\" class=\"wp-block-list is-style-default has-border-color has-bg-shade-background-color has-background has-small-font-size\">\n<li>Naked Smoothies recently underwent a brand identity refresh by Design B&amp;B.<\/li>\n<li>The new look taps into Naked\u2019s Southern California roots, with branding that is laid-back, casual, and maximalist.<\/li>\n<\/ul>\n<p>Naked is a brand of smoothies and juices with a history dating back to 1983, when its founders Jimmy Rosenberg and David Bleeden began selling their beverages to Santa Monica beachgoers from ice-filled backpacks. They named their brand \u201cNaked\u201d because of their affinity for sunbathing in the nude and because the product contains no artificial ingredients or preservatives.<\/p>\n<p>Which, as far as brand naming goes, is a pretty wild story.<\/p>\n<p><button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/design-bb-strips-naked-down-to-its-california-roots-with-brand-refresh\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Naked Smoothies recently underwent a brand identity refresh by Design B&amp;B. The new look taps into Naked\u2019s Southern California roots, with branding that is laid-back, casual, and maximalist. Naked is a brand of smoothies and juices with a history dating back to 1983, when its founders Jimmy Rosenberg and David Bleeden began selling their beverages [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":13358,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[3289,608,2949,6213,6214,6215,1118,2952,4193,4455,6216,1052,6217,429,2961],"class_list":["post-13357","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news","tag-beverage-branding","tag-brand-identity","tag-brand-refresh","tag-california-branding","tag-design-bb","tag-graphic-design-news","tag-juice-packaging","tag-label-design","tag-marketing","tag-maximalist-design","tag-naked-smoothies","tag-packaging-design","tag-tropicana-brands","tag-typography","tag-visual-identity"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/13357","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=13357"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/13357\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/13358"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13357"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=13357"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=13357"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}