{"id":13369,"date":"2026-05-20T22:52:00","date_gmt":"2026-05-21T02:52:00","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=13369"},"modified":"2026-05-20T22:52:00","modified_gmt":"2026-05-21T02:52:00","slug":"more-than-a-feeling-why-packaging-forms-drive-brand-preference","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=13369","title":{"rendered":"More Than a Feeling? Why Packaging Forms Drive Brand Preference"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p class=\"wp-block-paragraph\">Old Bay is having a moment.<\/p>\n<p class=\"wp-block-paragraph\">No, we\u2019re not just saying that because shrimp boil season is upon us, though most of us would happily bib up if presented with a bushel of crabs. Recently, the brand reverted to its\u00a0<a href=\"https:\/\/thedieline.com\/christmas-comes-early-for-old-bay-fans-metal-tins-are-back\/\">original tin packaging<\/a>, a move that pleased many Old Bay loyalists who had loathed the plastic tubs it had started using in 2017.<\/p>\n<p class=\"wp-block-paragraph\">And while there\u2019s a wonderful sustainability story at the heart of the brand\u2019s packaging update, it\u2019s also a nice reminder of just how pleasing it is when a company commits to something that not only has an aura of permanence but genuinely feels good in your hands.<\/p>\n<p><button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/more-than-a-feeling-why-packaging-forms-drive-brand-preference\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Old Bay is having a moment. No, we\u2019re not just saying that because shrimp boil season is upon us, though most of us would happily bib up if presented with a bushel of crabs. Recently, the brand reverted to its\u00a0original tin packaging, a move that pleased many Old Bay loyalists who had loathed the plastic [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":13370,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[6248,1262,6249,5037,608,3052,1209,6250,1497,4715,2074,4926,6251,6252,6253,2762,1052,4498,4744,186,2883,4857,6254],"class_list":["post-13369","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news","tag-allbirds","tag-altoids","tag-bite-toothpaste","tag-brand-equity","tag-brand-identity","tag-brand-strategy","tag-consumer-behavior","tag-ergonomics","tag-fmcg-packaging","tag-glossier","tag-graza","tag-heritage-brands","tag-iconic-design","tag-mac-cosmetics","tag-method-soap","tag-old-bay","tag-packaging-design","tag-product-design","tag-structural-packaging","tag-sustainable-packaging","tag-tabasco","tag-tactile-design","tag-valvoline"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/13369","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=13369"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/13369\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/13370"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13369"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=13369"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=13369"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}