{"id":13378,"date":"2026-05-21T08:54:37","date_gmt":"2026-05-21T12:54:37","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=13378"},"modified":"2026-05-21T08:54:37","modified_gmt":"2026-05-21T12:54:37","slug":"eme-skincare-is-centered-on-simplicity-and-balance","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=13378","title":{"rendered":"Eme Skincare Is Centered On Simplicity And Balance"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<ul style=\"border-color:#000000;border-width:3px;border-top-left-radius:30px;border-top-right-radius:30px;border-bottom-left-radius:30px;border-bottom-right-radius:30px\" class=\"wp-block-list is-style-default has-border-color has-bg-shade-background-color has-background has-small-font-size\">\n<li>Eme Skincare\u2019s frosted glass tubes, square caps, and swirly calligraphic wordmark bring a fine fragrance energy to the lip oil category.<\/li>\n<li>While most lip care goes maximalist or clinical, Eme finds a quieter third lane where soft form and crafted typography lead the design.<\/li>\n<\/ul>\n<p class=\"wp-block-paragraph\">Eme Skincare, designed by <a href=\"https:\/\/www.bellahuangdesign.com\/\">HasuanYun Huang<\/a>, is all about balance, and the packaging visualizes it through frosted glass tubes and blush-pink and grey-tinted tops that feel closer to a perfume than a lip oil. The swirly script wordmark goes down each tube in white, referencing the kind of lettering you\u2019d find on vintage apothecary bottles.<\/p>\n<p class=\"wp-block-paragraph\">But I\u2019m mostly stuck on the soft square cap; it\u2019s a small, smart shape choice that adds geometric contrast to a space that\u2019s typically so rounded. The white outer box keeps everything grounded with clean sans-serif typography, bilingual copy in English and French, and generous negative space. Eme lands in a quieter space where craftsmanship and softness lead. It feels gentle and approachable, and, if you squint hard enough, reminiscent of the Y2K aesthetic that many brands are currently chasing.\u00a0<\/p>\n<p><button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/eme-skincare-is-centered-on-simplicity-and-balance\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Eme Skincare\u2019s frosted glass tubes, square caps, and swirly calligraphic wordmark bring a fine fragrance energy to the lip oil category. While most lip care goes maximalist or clinical, Eme finds a quieter third lane where soft form and crafted typography lead the design. Eme Skincare, designed by HasuanYun Huang, is all about balance, and [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":13379,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[6260,1807,4160,6261,6262,6263,6264,4149,6265,6266,6267,5673,6237,6268,6269,6270,6271,6272,4498,5292,6273,4904,1086,3323,6274,6275],"class_list":["post-13378","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news","tag-apothecary-inspired-design","tag-beauty-branding","tag-beauty-packaging-design","tag-calligraphic-branding","tag-clean-beauty-packaging","tag-clean-skincare","tag-contemporary-beauty-packaging","tag-cpg-design","tag-dtc-beauty","tag-eme-skincare","tag-fine-fragrance-inspired-packaging","tag-frosted-glass-packaging","tag-indie-beauty","tag-lip-care-design","tag-lip-oil","tag-lip-oil-packaging","tag-minimalist-beauty","tag-modern-skincare","tag-product-design","tag-script-typography","tag-sensitive-skin-skincare","tag-shelf-presence","tag-skincare","tag-skincare-branding","tag-square-cap-design","tag-typography-led-design"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/13378","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=13378"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/13378\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/13379"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13378"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=13378"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=13378"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}