{"id":13380,"date":"2026-05-21T08:52:38","date_gmt":"2026-05-21T12:52:38","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=13380"},"modified":"2026-05-21T08:52:38","modified_gmt":"2026-05-21T12:52:38","slug":"buddy-buddy-introduces-a-scent-coded-system-to-element-brooklyn","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=13380","title":{"rendered":"Buddy-Buddy Introduces a Scent-Coded System To Element Brooklyn"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<ul style=\"border-color:#000000;border-width:3px;border-top-left-radius:30px;border-top-right-radius:30px;border-bottom-left-radius:30px;border-bottom-right-radius:30px\" class=\"wp-block-list is-style-default has-border-color has-bg-shade-background-color has-background has-small-font-size\">\n<li>Buddy-Buddy rebuilds Element Brooklyn around a chiseled serif wordmark and scent-coded color system designed to scale across 50-plus products.<\/li>\n<li>Element Brooklyn\u2019s new identity is designed for growth without losing clarity.<\/li>\n<\/ul>\n<p class=\"wp-block-paragraph\">We love a refillable, and Element Brooklyn\u2019s rebrand by <a href=\"https:\/\/www.buddy-buddy.co\/\" target=\"_blank\" rel=\"noreferrer noopener\">Buddy-Buddy<\/a> arrives with a sense of typographic confidence. The logo is a proprietary serif with tapered, chiseled letterforms and subtle stroke flaring, sitting somewhere between a luxury fashion brand and a trendy tech brand, which is exactly the right reference point for a Brooklyn brand scaling into 50-plus products.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">The color system scoots away from the original muted gray pouch into a range of scent-coded hues, including burnt red, olive green, electric lime, and soft lavender. This rebrand clearly understands that scaling \u00a0requires a visual system strong enough to anchor 50 products without needing to redesign from scratch every time a new scent drops.<\/p>\n<p><button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/element-brooklyn-rebrand-buddy-buddy\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Buddy-Buddy rebuilds Element Brooklyn around a chiseled serif wordmark and scent-coded color system designed to scale across 50-plus products. Element Brooklyn\u2019s new identity is designed for growth without losing clarity. We love a refillable, and Element Brooklyn\u2019s rebrand by Buddy-Buddy arrives with a sense of typographic confidence. The logo is a proprietary serif with tapered, [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":13381,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[172,6232,6276,608,2949,6277,6278,6279,4149,6280,5272,6281,4718,470,6282,3937,6283,4498,564,6284,6285,6286,6287,186,6275,2961],"class_list":["post-13380","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news","tag-beauty","tag-body-care-branding","tag-body-wash-packaging","tag-brand-identity","tag-brand-refresh","tag-brooklyn-brands","tag-buddy-buddy","tag-candle-packaging","tag-cpg-design","tag-diffuser-packaging","tag-dtc-branding","tag-element-brooklyn","tag-hair-care-packaging","tag-home-care-packaging","tag-illustration-system","tag-modern-packaging","tag-packaging-system","tag-product-design","tag-rebrand","tag-refill-packaging","tag-scaling-a-brand","tag-scent-coded-packaging","tag-serif-wordmark","tag-sustainable-packaging","tag-typography-led-design","tag-visual-identity"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/13380","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=13380"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/13380\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/13381"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13380"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=13380"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=13380"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}