\n
<\/p>\n
Atlantic Packaging<\/a>, the largest privately held industrial packaging company in North America, has launched New Earth Ventures<\/a> (NEV), a dedicated innovation and investment arm focused on building the next generation of technology-forward packaging and supply chain solutions. The announcement was made earlier this month by Wes Carter, President of Atlantic Packaging and General Partner of NEV.<\/p>\n \u201cWe launched New Earth Ventures because packaging is one of the most essential and overlooked opportunities in the global economy,\u201d Carter said. \u201cBrands are under real pressure right now \u2014 costs are up, supply chains are uncertain, and the impact of packaging on the global environment is accelerating. We\u2019re backing founders solving those problems today, with better processes, smarter technology, and materials that enable a cleaner world.\u201d<\/p>\n NEV will focus on a combined addressable market exceeding $500 billion, spanning alternative packaging materials ($300 billion-plus<\/a>), packaging automation<\/a> solutions ($140 billion-plus<\/a>), and supply chain AI tools ($60 billion-plus<\/a>).<\/p>\n NEV\u2019s investment strategy centers on three key focus areas: packaging intelligence, supply chain optimization, and next-generation materials. This includes companies at the forefront of packaging, such as those pioneering the AI and machine learning technologies revolutionizing every aspect of the supply chain. By leveraging Atlantic\u2019s Packaging\u2019s people, reputation, relationships, and best-in-class resources, NEV can identify and scale founder-led companies that:<\/p>\n NEV is led by Managing Partner Matt Saunders, a seasoned investor with expertise across alternative packaging materials and supply chain optimization as well as the broader U.S. energy transition. Saunders \u201cbrings an exceptional amount of experience to NEV in addition to a proven track record of early-stage investing and previous emerging investment fund leadership,\u201d Atlantic Packaging says.<\/p>\n In addition to Atlantic Packaging\u2019s 80-year track record and deep customer relationships across Fortune 1000 enterprises, NEV is launching with strategic support from the Minderoo Foundation<\/a> and Hula Fund<\/a>.<\/p>\n \u201cAs regulators, brands, and consumers demand measurable progress, and as technology enables swift innovation, startups require more than capital. They need deep industry expertise and a clear path to market with the right customers,\u201d Saunders said. \u201cOur model delivers that. By blending the rigor of venture capital with the operational strength of an established major packaging company, we are well-positioned to reinvent global supply chains.\u201d<\/p>\n NEV has built strong industry relationships, such as Specright<\/a>, a pioneer in Specification Data Management\u2122; Forest<\/a>, an AI-powered packaging intelligence and sourcing engine; and Sway<\/a>, a materials innovator converting seaweed into plastic packaging alternatives.<\/p>\n New Earth Ventures (NEV) is the innovation and investment arm of Atlantic Packaging. NEV backs visionary founders advancing packaging technology, material innovation, and modernization of supply chains. NEV portfolio companies gain access to Atlantic\u2019s industry expertise, customer ecosystem, and operational infrastructure. For more information, visit www.nev.vc<\/a>.<\/p>\n<\/div>\n\n
About New Earth Ventures<\/strong><\/h4>\n