{"id":13396,"date":"2026-05-22T03:55:00","date_gmt":"2026-05-22T07:55:00","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=13396"},"modified":"2026-05-22T03:55:00","modified_gmt":"2026-05-22T07:55:00","slug":"plezi-gets-a-sporty-refresh-for-game-winning-hydration","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=13396","title":{"rendered":"Plezi Gets a Sporty Refresh For \u2018Game Winning Hydration\u2019"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<ul style=\"border-color:#000000;border-width:3px;border-top-left-radius:30px;border-top-right-radius:30px;border-bottom-left-radius:30px;border-bottom-right-radius:30px\" class=\"wp-block-list is-style-default has-border-color has-bg-shade-background-color has-background has-small-font-size\">\n<li>Better-for-kids brand Plezi shifts focus to sports hydration and healthier sodas with a brand refresh by Fred Hart.<\/li>\n<li>Plezi\u2019s branding update focuses on Gen Z and Alpha while incorporating plenty of basketball cues, alluding to its new partner, Steph Curry.<\/li>\n<\/ul>\n<p class=\"wp-block-paragraph\">Back in 2023, better-for-your-kids beverage brand Plezi\u00a0<a href=\"https:\/\/thedieline.com\/michelle-obamas-latest-salvo-against-childhood-obesity-is-better-for-you-kids-brand-plezi\/\">launched<\/a>\u00a0with former First Lady Michelle Obama as a co-founder. The brand continues Mrs. Obama\u2019s work to get kids more active and eat healthier, which began with her \u201cLet\u2019s Move\u201d initiative.<\/p>\n<p class=\"wp-block-paragraph\">Plezi has since expanded its product range to include sports hydration and sodas. Along with the move from being child-focused to appealing to a broader audience, Plezi has also brought on board NBA superstar Stephen Curry and the multi-hyphenated actor-entrepreneur-writer-blogger Ayesha Curry. With a new focus and new celebrities as part of Plezi, the brand saw a need to update its brand identity and enlisted Consumer Packaged Goods (CPG) expert\u00a0<a href=\"https:\/\/www.fredhart.com\/\">Fred Hart<\/a>.<\/p>\n<p><button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/plezi-gets-a-sporty-refresh-for-game-winning-hydration\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Better-for-kids brand Plezi shifts focus to sports hydration and healthier sodas with a brand refresh by Fred Hart. Plezi\u2019s branding update focuses on Gen Z and Alpha while incorporating plenty of basketball cues, alluding to its new partner, Steph Curry. Back in 2023, better-for-your-kids beverage brand Plezi\u00a0launched\u00a0with former First Lady Michelle Obama as a co-founder. [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":13397,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[6337,6338,6339,486,608,2949,3735,4149,6340,850,1385,2052,6341,1052,6342,6343,6344,6345,6346,6347],"class_list":["post-13396","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news","tag-athletic-beverages","tag-ayesha-curry","tag-basketball","tag-beverage-industry","tag-brand-identity","tag-brand-refresh","tag-branding-update","tag-cpg-design","tag-fred-hart","tag-gen-alpha","tag-gen-z","tag-healthy-soda","tag-michelle-obama","tag-packaging-design","tag-plezi","tag-plezi-brand","tag-plezi-fizz","tag-sports-hydration","tag-steph-curry","tag-stephen-curry"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/13396","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=13396"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/13396\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/13397"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13396"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=13396"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=13396"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}