{"id":13404,"date":"2026-05-22T07:02:01","date_gmt":"2026-05-22T11:02:01","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=13404"},"modified":"2026-05-22T07:02:01","modified_gmt":"2026-05-22T11:02:01","slug":"pour-one-out-for-the-glass-bottle-noiseless-just-made-vodka-in-pouches","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=13404","title":{"rendered":"Pour One Out for the Glass Bottle? Noiseless Just Made Vodka in Pouches"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p class=\"wp-block-paragraph\">Besides a basement frat party, the spirits category is still largely married to glass. But Noiseless Vodka\u2019s packaging, designed by <a href=\"https:\/\/www.behance.net\/hiestudio\" target=\"_blank\" rel=\"noreferrer noopener\">HI! ESTUDIO<\/a>, arrives in a semi-transparent flexible pouch, and that alone makes it one of the more genuinely surprising RTD designs to come out of the beverage space recently.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">The typography does the heavy lifting: the wordmark \u201cNOISELESS\u201d is set in a compressed black grotesque that takes up the full width of the pouch, and below it sits a grid-structured data table listing item, alcohol volume, net weight, batch number, and date.<\/p>\n<p class=\"wp-block-paragraph\">The utilitarian visual language is reframed here as a design system rather than a practical necessity.\u00a0The single accent color is a spraypaint-green orb, soft and glowing against the otherwise monochromatic surface, functioning as the only moment of personality in an otherwise clinical layout.\u00a0<\/p>\n<p><button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/noiseless-vodka-hi-estudio-packaging-design\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Besides a basement frat party, the spirits category is still largely married to glass. But Noiseless Vodka\u2019s packaging, designed by HI! ESTUDIO, arrives in a semi-transparent flexible pouch, and that alone makes it one of the more genuinely surprising RTD designs to come out of the beverage space recently.\u00a0 The typography does the heavy lifting: [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[],"class_list":["post-13404","post","type-post","status-publish","format-standard","hentry","category-packaging-news"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/13404","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=13404"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/13404\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13404"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=13404"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=13404"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}