{"id":13426,"date":"2026-05-26T07:39:46","date_gmt":"2026-05-26T11:39:46","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=13426"},"modified":"2026-05-26T07:39:46","modified_gmt":"2026-05-26T11:39:46","slug":"jous-delivers-a-drink-for-the-yoga-mat-and-the-dance-floor","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=13426","title":{"rendered":"Jous Delivers a Drink for the Yoga Mat and the Dance Floor\u00a0"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p class=\"wp-block-paragraph\">The hydration drink category is plenty saturated; that\u2019s no secret, and most brands have gone full-tilt maximalist to get noticed. It\u2019s exactly why Jous by Studio <u>Unbound did<\/u> the opposite.<\/p>\n<p class=\"wp-block-paragraph\">The can is a clean matte white with a single deep green orb at the center, built from stacked horizontal lines that compress and expand like a sound wave or a record groove, a direct visual reference to music culture. The logo sits above the icon in a bold font with just enough weight to anchor the can without competing with the graphic, keeping the hierarchy clean and unpretentious. <\/p>\n<p class=\"wp-block-paragraph\">Jous treats health and having fun as the same thing on a night out, and the design system makes that argument without having to beg to prove that the two can coexist.\u00a0<\/p>\n<p><button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/jous-hydrating-drink-studio-unbound-brand-identity\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The hydration drink category is plenty saturated; that\u2019s no secret, and most brands have gone full-tilt maximalist to get noticed. It\u2019s exactly why Jous by Studio Unbound did the opposite. The can is a clean matte white with a single deep green orb at the center, built from stacked horizontal lines that compress and expand [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":13427,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[3289,2964,98,608,3155,4548,6396,4149,6397,6398,6399,6400,6401,6402,6403,6404,6405,6406,6407,5688,6408,6409,6410,3120,6411],"class_list":["post-13426","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news","tag-beverage-branding","tag-beverage-design","tag-beverage-packaging","tag-brand-identity","tag-can-design","tag-clean-design","tag-club-culture-design","tag-cpg-design","tag-dtc-beverage","tag-electrolyte-drink","tag-fruit-drink","tag-graphic-identity","tag-house-music-inspired-design","tag-hydrating-drink","tag-hydration-branding","tag-hydration-drink","tag-jous","tag-low-sugar-drink","tag-minimalist-can-design","tag-modern-wellness","tag-nightlife-branding","tag-sound-wave-design","tag-studio-unbound","tag-wellness-branding","tag-wellness-drink"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/13426","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=13426"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/13426\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/13427"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13426"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=13426"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=13426"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}