{"id":13458,"date":"2026-05-28T02:28:00","date_gmt":"2026-05-28T06:28:00","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=13458"},"modified":"2026-05-28T02:28:00","modified_gmt":"2026-05-28T06:28:00","slug":"yetis-new-campaign-by-wk-replaces-its-brand-name-with-four-letter-words","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=13458","title":{"rendered":"Yeti\u2019s New Campaign By W+K Replaces Its Brand Name With \u2018Four-Letter Words\u2019"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<ul style=\"border-color:#000000;border-width:3px;border-top-left-radius:30px;border-top-right-radius:30px;border-bottom-left-radius:30px;border-bottom-right-radius:30px\" class=\"wp-block-list is-style-default has-border-color has-bg-shade-background-color has-background has-small-font-size\">\n<li>W+K is back with a new ad campaign for the cooler and drinkware brand Yeti.<\/li>\n<li>The new ad campaign taps into Yeti\u2019s ubiquity to create stirring ads that depict sports and hobbies, replacing the \u201cYETI\u201d in its logo with related four-letter words.<\/li>\n<\/ul>\n<p class=\"wp-block-paragraph\">We all have a\u00a0<em>thing<\/em>\u00a0we\u2019re into. A hobby, sport, or even a lifestyle that\u2019s important to us.<\/p>\n<p class=\"wp-block-paragraph\">If your\u00a0<em>thing<\/em>\u00a0involves going outside or exerting yourself in some way, whether it\u2019s fishing, hiking, mountain biking, team sports, or hunting, you\u2019ve likely encountered Yeti products. Best known for its coolers and drinkware, Yeti has amassed a devoted customer base that proudly takes its products on their adventures or endeavors.\u00a0<\/p>\n<p><button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/yetis-new-campaign-by-wk-replaces-its-brand-name-with-four-letter-words\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>W+K is back with a new ad campaign for the cooler and drinkware brand Yeti. The new ad campaign taps into Yeti\u2019s ubiquity to create stirring ads that depict sports and hobbies, replacing the \u201cYETI\u201d in its logo with related four-letter words. We all have a\u00a0thing\u00a0we\u2019re into. A hobby, sport, or even a lifestyle that\u2019s [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":13459,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[4399,6487,85,6488,3849,6489,3479,4193,6490,6491,6492,6493,6494],"class_list":["post-13458","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news","tag-ad-campaign","tag-advertising-campaign","tag-branding","tag-coolers","tag-creative-advertising","tag-drinkware","tag-logo-design","tag-marketing","tag-outdoor-gear","tag-wk","tag-wiedenkennedy","tag-yeti","tag-yeti-logo"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/13458","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=13458"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/13458\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/13459"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13458"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=13458"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=13458"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}