{"id":13462,"date":"2026-05-28T07:20:51","date_gmt":"2026-05-28T11:20:51","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=13462"},"modified":"2026-05-28T07:20:51","modified_gmt":"2026-05-28T11:20:51","slug":"wuben-craft-beer-grounds-its-identity-in-ancient-chinese-philosophy","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=13462","title":{"rendered":"Wuben Craft Beer Grounds Its Identity in Ancient Chinese Philosophy\u00a0"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p class=\"wp-block-paragraph\">Wuben, by <a href=\"https:\/\/www.behance.net\/pigeon_studio\" target=\"_blank\" rel=\"noreferrer noopener\">Pigeon Studio<\/a>, is one of the most interesting examples of where craft beer packaging is landing right now. The core identity is built around a clean white ground with the \u201cwuben\u201d wordmark at the base of each can in a wide, heavy grotesque. It\u2019s rich and editorial in the way of a cookbook or a magazine spread, while a flat color swatch in the corresponding flavor tone fills the bottom half, creating a system that\u2019s distinctive. In a craft beer category still largely dominated by Western illustration traditions, <\/p>\n<p class=\"wp-block-paragraph\">Wuben is creating a design system rooted in Confucian philosophy and Chinese typographic distinctiveness, making it one of the freshest things on a craft beer shelf.<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/wuben-craft-beer-chinese-philosophy-can-design\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Wuben, by Pigeon Studio, is one of the most interesting examples of where craft beer packaging is landing right now. The core identity is built around a clean white ground with the \u201cwuben\u201d wordmark at the base of each can in a wide, heavy grotesque. It\u2019s rich and editorial in the way of a cookbook [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":13463,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[3032,3202,3719,3289,6504,608,3155,6505,6506,6507,6508,6509,6510,4149,1326,6511,6512,6513,6514,6515,6516,6517,6518,6394,6519],"class_list":["post-13462","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news","tag-beer-branding","tag-beer-can-design","tag-beer-packaging-design","tag-beverage-branding","tag-bilingual-branding","tag-brand-identity","tag-can-design","tag-chinese-craft-beer","tag-chinese-design","tag-chinese-typography","tag-color-swatch-design","tag-confucian-philosophy","tag-contemporary-chinese-branding","tag-cpg-design","tag-craft-beer","tag-craft-brewery","tag-dtc-beer","tag-editorial-can-design","tag-grotesque-typography","tag-ingredient-photography","tag-modern-beer-branding","tag-red-and-white-design","tag-system-design","tag-typographic-branding","tag-wuben"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/13462","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=13462"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/13462\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/13463"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13462"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=13462"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=13462"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}