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Coffee packaging has always been an interesting topic to discuss, and it\u2019s often caught between hyper-minimal Scandinavian restraint and overly precious craft illustration. Myaizg, however, from Hellocean<\/a>, is a refreshing argument for a third option.\u00a0<\/p>\n Each box gets its own color world, anchored by a collision of flat abstract shapes that tumble across the lower half of the box. The illustrations are all stacked and overlap without ever feeling chaotic, held together by a shared flatness and a color palette that shifts per box but always stays punchy and considered. The Myaizg wordmark sits at the top in a lightweight custom script with a wave-like rhythm, keeping the top of the box calm so the illustration can fully own the bottom half without the two competing. I wrote about the\u00a0cigarette-inspired packaging<\/a>\u00a0trend in\u00a0Shelf Life<\/a>\u00a0a few weeks back, and it\u2019s interesting to see a coffee brand lean in so whimsically.\u00a0<\/p>\n
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