{"id":13488,"date":"2026-05-29T09:15:55","date_gmt":"2026-05-29T13:15:55","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=13488"},"modified":"2026-05-29T09:15:55","modified_gmt":"2026-05-29T13:15:55","slug":"syoss-pack-updated-through-industry-partnership","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=13488","title":{"rendered":"Syoss pack updated through industry partnership"},"content":{"rendered":"


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MM Packaging oversaw the production stage of the project, which was completed over eight weeks. Credit: Emilio100\/ Shutterstock.com. <\/figcaption><\/figure>\n<\/p><\/div>\n

MM Packaging has collaborated with Henkel, KURZ and baries design on a new version of the Syoss OLEO INTENSE hair colour carton, with the project centred on changes to surface finish and structure, according to a press release on WhatTheyThink<\/em><\/a>.<\/p>\n

The work focused on translating the idea of a single drop of oil into the pack design, using light, texture and layered visual effects.<\/p>\n

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The original concept was developed by the packaging design team at baries design in D\u00fcsseldorf, Germany, which called for a pronounced three-dimensional result.<\/p>\n

Syoss Color & Masterbrand \/ Henkel consumer brands senior brand innovation manager Silvia Quattrini said: \u201cWith this new Syoss Oleo Intense packaging, we wanted to make the oil-based formula visible and tangible for consumers.\u201d<\/p>\n

To achieve this, Kurz\u2019s TRUSTSEAL SFX technology was used to address the technical demands of the design and support high-volume production.<\/p>\n

The finish was applied across the carton surface to create a visual effect intended to resemble the look and movement of cosmetic oil.<\/p>\n

MM Packaging oversaw the production stage of the project, which was completed over eight weeks.<\/p>\n

The manufacturing process included two hot-stamping steps, along with cutting, creasing and glueing, to produce a cartonboard pack made from responsibly sourced material.<\/p>\n

MM Packaging European key account manager Alexandra Alagic commented: \u201cDelivering such a complex design within an eight-week lead time required close coordination across all partners and very precise production planning.<\/p>\n

\u201cThe combination of two hot stamping applications, precise printing and flawless cutting and creasing, was essential to achieving the final visual and tactile effect.\u201d<\/p>\n

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