{"id":13506,"date":"2026-06-01T08:44:44","date_gmt":"2026-06-01T12:44:44","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=13506"},"modified":"2026-06-01T08:44:44","modified_gmt":"2026-06-01T12:44:44","slug":"klars-nordic-rollout-to-feature-elopaks-d-pak-cartons","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=13506","title":{"rendered":"Klar\u2019s Nordic rollout to feature Elopak\u2019s D-PAK cartons"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<div class=\"article-image\">\n<figure class=\"article-image__container\">\n                                    <picture><source media=\"(min-width: 990px)\" srcset=\"https:\/\/www.packaging-gateway.com\/wp-content\/uploads\/sites\/16\/2026\/06\/elopak-770x433.jpg\"\/><source media=\"(min-width: 430px)\" srcset=\"https:\/\/www.packaging-gateway.com\/wp-content\/uploads\/sites\/16\/2026\/06\/elopak-940x528.jpg\"\/>\n                                    <\/picture><figcaption class=\"c-featured-image__description\">The rollout began in March 2026 and covers six redesigned Klar items developed for the discount chain. Credit: Elopak \/ Orkla Home &amp; Personal Care (OHPC).  <\/figcaption><\/figure>\n<\/p><\/div>\n<p class=\"drop-cap\">Norway-based Orkla Home &amp; Personal Care (OHPC) has introduced Klar laundry products in Nordic markets through retailer Normal, using D-PAK cartons supplied by Elopak.<\/p>\n<p>In Denmark, the launch is significant for Elopak because it represents the first time a D-PAK carton has been placed on the market in the country.<\/p>\n<div class=\"in-article-premium-insights mobile-useragent-scalar\">\n<section class=\"gms-b2b-marketing\">\n<figure><img decoding=\"async\" src=\"https:\/\/www.packaging-gateway.com\/wp-content\/themes\/goodlife-wp-B2B\/assets\/img\/globaldata_marketing_solutions_logo.svg\" alt=\"\"\/><\/figure>\n<h4> Discover B2B Marketing That Performs <\/h4>\n<p>\n\t\t\t\t\t\tCombine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.\n\t\t\t\t\t<\/p>\n<p><a href=\"https:\/\/www.globaldatamarketingsolutions.com\/\" class=\"gms-find-out-more\" target=\"_blank\"><br \/>\n\t\t\t\t\t\t\tFind out more <span><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"13\" height=\"9\" viewbox=\"0 0 13 9\" fill=\"none\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M11.685 4.5548L1.25586 4.5548L11.685 4.5548Z\" fill=\"white\"\/><path d=\"M11.685 4.5548L1.25586 4.5548\" stroke=\"white\" stroke-width=\"1.03145\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><path d=\"M7.85693 0.918855L11.9827 4.5731L7.85693 8.33789\" stroke=\"white\" stroke-width=\"1.03145\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/span><\/a><\/p>\n<\/section>\n<\/div>\n<p>It is also the first availability of Klar-branded products there.<\/p>\n<p>The rollout began in March 2026 and covers six redesigned Klar items developed for the discount chain. Distribution spans stores in Norway, Denmark, Finland and Sweden.<\/p>\n<p>Klar was first sold in 2017 in Norway as refill products in D-PAK cartons.<\/p>\n<p>OHPC has since moved to a newer D-PAK carton line made with a combination of circular (recycled) polyethylene and bio circular (renewable) polymers.<\/p>\n<p>According to the information provided, this carton line has become the standard format for OHPC products packed in D-PAK cartons, including OMO, Comfort, Grumme and Lumme.<\/p>\n<p>The Klar range introduced through Normal consists of three laundry detergents and three fabric softeners, available only through the retailer\u2019s stores across the Nordic region.<\/p>\n<p>Orkla Home and Personal Care junior brand manager Ida Marie Grimsrud said: \u201cThe 360\u00b0 carton surface gives us the unrivalled packaging communication space to help this rebranding of our famous Nordic Klar brand make a splash in both well\u2011established and new markets.\u201d\u00a0\u00a0<\/p>\n<p>Last year, Elopak <a href=\"https:\/\/www.packaging-gateway.com\/news\/elopak-third-production-line-arkansas\/\" target=\"_blank\">expanded capacity<\/a> at its carton converting plant in Little Rock, Arkansas, US, by adding a third production line.<\/p>\n<p>The additional line is budgeted at $30m and is being introduced in response to customer demand.<\/p>\n<p><!-- Newsletter banner start --><\/p>\n<p><!-- <link rel=\"stylesheet\" href=\"\"> --><\/p>\n<div class=\"grid-container\">\n<section class=\"gdm-newsletter-banner__container\">\n<div class=\"grid-x gdm-newsletter-banner__wrapper-container gdm-newsletter-banner__wrapper-container--article\">\n<div class=\"cell large-9 gdm-newsletter-banner-info__wrapper\">\n<div class=\"gdm-newsletter-banner-logo__container\">\n                    <img decoding=\"async\" src=\"https:\/\/www.packaging-gateway.com\/wp-content\/themes\/goodlife-wp-B2B\/assets\/images\/newsletter-new.svg\" alt=\"Email newsletter icon\"\/>\n                <\/div>\n<p><h3 class=\"gdm-newsletter-banner__heading wp-noreslt\">Sign up for our daily news round-up!<\/h3>\n<h3 class=\"gdm-newsletter-banner__sub-heading\">Give your business an edge with our leading industry insights.<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<\/div>\n<p><!-- Newsletter banner end --><\/p>\n<footer class=\"article-footer\">\n                                <!-- article-actions start --><\/p>\n<p><!-- .gdm-article-actions -->                                <!-- article-actions end --><br \/>\n                            <\/footer>\n<\/p><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.packaging-gateway.com\/news\/klar-nordic-elopak-cartons\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The rollout began in March 2026 and covers six redesigned Klar items developed for the discount chain. Credit: Elopak \/ Orkla Home &amp; Personal Care (OHPC). Norway-based Orkla Home &amp; Personal Care (OHPC) has introduced Klar laundry products in Nordic markets through retailer Normal, using D-PAK cartons supplied by Elopak. In Denmark, the launch is [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":13507,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[],"class_list":["post-13506","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/13506","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=13506"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/13506\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/13507"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13506"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=13506"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=13506"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}