{"id":13524,"date":"2026-06-02T08:49:48","date_gmt":"2026-06-02T12:49:48","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=13524"},"modified":"2026-06-02T08:49:48","modified_gmt":"2026-06-02T12:49:48","slug":"long-trail-brewing-made-a-273-centimeter-beer-pack-and-its-very-vermont","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=13524","title":{"rendered":"Long Trail Brewing Made a 273-Centimeter Beer Pack and It\u2019s Very Vermont"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p class=\"wp-block-paragraph\">Long Trail Brewing Co\u2019s Realllly Long Trail Pack is literally committed to going big on a novelty stunt. Measuring at 273 centimeters long, the box contains 168 cans and doubles as a to-scale trail map of Vermont\u2019s famous Long Trail hiking route.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">The box unfolds as a fully illustrated panoramic landscape, with silhouetted hikers, treeline graphics, elevation profiles, and hand-placed landmark callouts, all in a cartographic style that references classic national park print maps and vintage trail guidebook graphics from the mid-20th century.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">The green and white palette signals Vermont, nature, and outdoor tradition, keeping the whole thing feeling energetic and celebratory rather than too rugged and serious. Limited-edition format stunts aren\u2019t new, but this one earns its scale because the concept and the design are inseparable.\u00a0<\/p>\n<p><button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/long-trail-brewing-realllly-long-trail-pack-national-trails-day\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Long Trail Brewing Co\u2019s Realllly Long Trail Pack is literally committed to going big on a novelty stunt. Measuring at 273 centimeters long, the box contains 168 cans and doubles as a to-scale trail map of Vermont\u2019s famous Long Trail hiking route.\u00a0 The box unfolds as a fully illustrated panoramic landscape, with silhouetted hikers, treeline [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":13525,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[3202,6650,146,6651,6522,6652,4149,1326,6511,6653,6654,6655,6656,331,6657,6658,6659,3297,6660,6661,6662,6529,6663,6664,6665],"class_list":["post-13524","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news","tag-beer-can-design","tag-beer-format-stunt","tag-beer-packaging","tag-cartographic-illustration","tag-collector-packaging","tag-conservation-branding","tag-cpg-design","tag-craft-beer","tag-craft-brewery","tag-green-and-white-design","tag-gyk","tag-hiking-culture","tag-limited-edition-beer","tag-limited-edition-packaging","tag-long-trail-ale","tag-long-trail-brewing-co","tag-national-trails-day","tag-novelty-packaging","tag-outdoor-branding","tag-panoramic-packaging","tag-realllly-long-trail-pack","tag-slab-serif-typography","tag-trail-map-design","tag-vermont-beer","tag-vermont-branding"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/13524","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=13524"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/13524\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/13525"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13524"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=13524"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=13524"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}