Pack of the Month: JKR Gives World\u2019s Oldest Soft Drink a Redesign Worthy of its Heritage – DIELINE<\/title><br \/>\n\t<meta name=\"description\" content=\"How do you redesign a nearly 250-year-old beverage icon? JKR dives into some truly dusty archives to rescue Schweppes from generic brand purgatory, fusing 18th-century royalty with modern luxury.\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/thedieline.com\/pack-of-the-month-jkr-gives-worlds-oldest-soft-drink-a-redesign-worthy-of-its-heritage\/\"\/>\n\t<meta property=\"og:locale\" content=\"en_US\"\/><br \/>\n\t<meta property=\"og:type\" content=\"article\"\/><br \/>\n\t<meta property=\"og:title\" content=\"Pack of the Month: JKR Gives World\u2019s Oldest Soft Drink a Redesign Worthy of its Heritage\"\/><br \/>\n\t<meta property=\"og:description\" content=\"How do you redesign a nearly 250-year-old beverage icon? JKR dives into some truly dusty archives to rescue Schweppes from generic brand purgatory, fusing 18th-century royalty with modern luxury.\"\/><br \/>\n\t<meta property=\"og:url\" content=\"https:\/\/thedieline.com\/pack-of-the-month-jkr-gives-worlds-oldest-soft-drink-a-redesign-worthy-of-its-heritage\/\"\/><br \/>\n\t<meta property=\"og:site_name\" content=\"DIELINE\"\/><br \/>\n\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/thedieline\/\"\/><br \/>\n\t<meta property=\"article:published_time\" content=\"2026-06-02T13:30:22+00:00\"\/><br \/>\n\t<meta property=\"article:modified_time\" content=\"2026-06-02T13:30:28+00:00\"\/><br \/>\n\t<meta property=\"og:image\" content=\"https:\/\/thedieline.com\/wp-content\/uploads\/2026\/06\/JKR_Schweppes_DielineAwards-01-scaled.png.webp\"\/><br \/>\n\t<meta property=\"og:image:width\" content=\"2560\"\/><br \/>\n\t<meta property=\"og:image:height\" content=\"1440\"\/><br \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\"\/><br \/>\n\t<meta name=\"author\" content=\"Bill McCool\"\/><br \/>\n\t<meta name=\"twitter:card\" content=\"summary_large_image\"\/><br \/>\n\t<meta name=\"twitter:creator\" content=\"@TheDieline\"\/><br \/>\n\t<meta name=\"twitter:site\" content=\"@TheDieline\"\/><br \/>\n\t<meta name=\"twitter:label1\" content=\"Written by\"\/><br \/>\n\t<meta name=\"twitter:data1\" content=\"Bill McCool\"\/><br \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\"\/><br \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\"\/><\/p>\n<p>\t<\/p>\n<p><title>Pack of the Month: JKR Gives World\u2019s Oldest Soft Drink a Redesign Worthy of its Heritage – DIELINE<\/title>\n<link rel=\"dns-prefetch\" href=\"https:\/\/s0.wp.com\"\/>\n<link rel=\"dns-prefetch\" href=\"https:\/\/stats.wp.com\"\/>\n<link rel=\"dns-prefetch\" href=\"https:\/\/www.googletagmanager.com\"\/>\n<link rel=\"preconnect\" href=\"https:\/\/i0.wp.com\"\/>\n<link rel=\"alternate\" type=\"application\/rss+xml\" title=\"DIELINE \u00bb Feed\" href=\"https:\/\/thedieline.com\/feed\/\"\/>\n<link rel=\"alternate\" type=\"application\/rss+xml\" title=\"DIELINE \u00bb Comments Feed\" href=\"https:\/\/thedieline.com\/comments\/feed\/\"\/>\n<link rel=\"alternate\" title=\"oEmbed (JSON)\" type=\"application\/json+oembed\" href=\"https:\/\/thedieline.com\/wp-json\/oembed\/1.0\/embed?url=https%3A%2F%2Fthedieline.com%2Fpack-of-the-month-jkr-gives-worlds-oldest-soft-drink-a-redesign-worthy-of-its-heritage%2F\"\/>\n<link rel=\"alternate\" title=\"oEmbed (XML)\" type=\"text\/xml+oembed\" href=\"https:\/\/thedieline.com\/wp-json\/oembed\/1.0\/embed?url=https%3A%2F%2Fthedieline.com%2Fpack-of-the-month-jkr-gives-worlds-oldest-soft-drink-a-redesign-worthy-of-its-heritage%2F&format=xml\"\/>\n<p><noscript><link rel=\"stylesheet\" id=\"mailchimp-sms-consent-style-css\" href=\"https:\/\/thedieline.com\/wp-content\/plugins\/mailchimp-for-woocommerce\/blocks\/build\/style-sms-consent-block.css?ver=1777918933\" media=\"all\"\/>\n<\/noscript><link data-media=\"all\" onload=\"this.media=this.dataset.media; delete this.dataset.media; this.removeAttribute( 'onload' );\" rel=\"stylesheet\" id=\"mailchimp-sms-consent-style-css\" href=\"https:\/\/thedieline.com\/wp-content\/plugins\/mailchimp-for-woocommerce\/blocks\/build\/style-sms-consent-block.css?ver=1777918933\" media=\"not all\"\/>\n<noscript><link rel=\"stylesheet\" id=\"jetpack_related-posts-css\" href=\"https:\/\/thedieline.com\/wp-content\/plugins\/jetpack\/modules\/related-posts\/related-posts.css?ver=20240116\" media=\"all\"\/>\n<\/noscript><link data-media=\"all\" onload=\"this.media=this.dataset.media; delete this.dataset.media; this.removeAttribute( 'onload' );\" rel=\"stylesheet\" id=\"jetpack_related-posts-css\" href=\"https:\/\/thedieline.com\/wp-content\/plugins\/jetpack\/modules\/related-posts\/related-posts.css?ver=20240116\" media=\"not all\"\/>\n<p><noscript><link rel=\"stylesheet\" id=\"wp-block-navigation-css\" href=\"https:\/\/thedieline.com\/wp-includes\/blocks\/navigation\/style.min.css?ver=7.0\" media=\"all\"\/>\n<\/noscript><link data-media=\"all\" onload=\"this.media=this.dataset.media; delete this.dataset.media; this.removeAttribute( 'onload' );\" rel=\"stylesheet\" id=\"wp-block-navigation-css\" href=\"https:\/\/thedieline.com\/wp-includes\/blocks\/navigation\/style.min.css?ver=7.0\" media=\"not all\"\/>\n<noscript><link rel=\"stylesheet\" id=\"wp-block-social-links-css\" href=\"https:\/\/thedieline.com\/wp-includes\/blocks\/social-links\/style.min.css?ver=7.0\" media=\"all\"\/>\n<\/noscript><link data-media=\"all\" onload=\"this.media=this.dataset.media; delete this.dataset.media; this.removeAttribute( 'onload' );\" rel=\"stylesheet\" id=\"wp-block-social-links-css\" href=\"https:\/\/thedieline.com\/wp-includes\/blocks\/social-links\/style.min.css?ver=7.0\" media=\"not all\"\/>\n<p><noscript><link rel=\"stylesheet\" id=\"woocommerce-blocktheme-css\" href=\"https:\/\/thedieline.com\/wp-content\/plugins\/woocommerce\/assets\/css\/woocommerce-blocktheme.css?ver=10.8.1\" media=\"all\"\/>\n<\/noscript><link data-media=\"all\" onload=\"this.media=this.dataset.media; delete this.dataset.media; this.removeAttribute( 'onload' );\" rel=\"stylesheet\" id=\"woocommerce-blocktheme-css\" href=\"https:\/\/thedieline.com\/wp-content\/plugins\/woocommerce\/assets\/css\/woocommerce-blocktheme.css?ver=10.8.1\" media=\"not all\"\/>\n<noscript><link rel=\"stylesheet\" id=\"wc-gift-cards-blocks-integration-css\" href=\"https:\/\/thedieline.com\/wp-content\/plugins\/woocommerce-gift-cards\/assets\/dist\/frontend\/blocks.css?ver=2.7.3\" media=\"all\"\/>\n<\/noscript><link data-media=\"all\" onload=\"this.media=this.dataset.media; delete this.dataset.media; this.removeAttribute( 'onload' );\" rel=\"stylesheet\" id=\"wc-gift-cards-blocks-integration-css\" href=\"https:\/\/thedieline.com\/wp-content\/plugins\/woocommerce-gift-cards\/assets\/dist\/frontend\/blocks.css?ver=2.7.3\" media=\"not all\"\/>\n<p><noscript><link rel=\"stylesheet\" id=\"contact-form-7-css\" href=\"https:\/\/thedieline.com\/wp-content\/plugins\/contact-form-7\/includes\/css\/styles.css?ver=6.1.6\" media=\"all\"\/>\n<\/noscript><link data-media=\"all\" onload=\"this.media=this.dataset.media; delete this.dataset.media; this.removeAttribute( 'onload' );\" rel=\"stylesheet\" id=\"contact-form-7-css\" href=\"https:\/\/thedieline.com\/wp-content\/plugins\/contact-form-7\/includes\/css\/styles.css?ver=6.1.6\" media=\"not all\"\/>\n<noscript><link rel=\"stylesheet\" id=\"woocommerce-layout-css\" href=\"https:\/\/thedieline.com\/wp-content\/plugins\/woocommerce\/assets\/css\/woocommerce-layout.css?ver=10.8.1\" media=\"all\"\/>\n<\/noscript><link data-media=\"all\" onload=\"this.media=this.dataset.media; delete this.dataset.media; this.removeAttribute( 'onload' );\" rel=\"stylesheet\" id=\"woocommerce-layout-css\" href=\"https:\/\/thedieline.com\/wp-content\/plugins\/woocommerce\/assets\/css\/woocommerce-layout.css?ver=10.8.1\" media=\"not all\"\/>\n<p><noscript><link rel=\"stylesheet\" id=\"woocommerce-smallscreen-css\" href=\"https:\/\/thedieline.com\/wp-content\/plugins\/woocommerce\/assets\/css\/woocommerce-smallscreen.css?ver=10.8.1\" media=\"only screen and (max-width: 768px)\"\/>\n<\/noscript><link data-media=\"only screen and (max-width: 768px)\" onload=\"this.media=this.dataset.media; delete this.dataset.media; this.removeAttribute( 'onload' );\" rel=\"stylesheet\" id=\"woocommerce-smallscreen-css\" href=\"https:\/\/thedieline.com\/wp-content\/plugins\/woocommerce\/assets\/css\/woocommerce-smallscreen.css?ver=10.8.1\" media=\"not all\"\/>\n<noscript><link rel=\"stylesheet\" id=\"woocommerce-general-css\" href=\"https:\/\/thedieline.com\/wp-content\/plugins\/woocommerce\/assets\/css\/woocommerce.css?ver=10.8.1\" media=\"all\"\/>\n<\/noscript><link data-media=\"all\" onload=\"this.media=this.dataset.media; delete this.dataset.media; this.removeAttribute( 'onload' );\" rel=\"stylesheet\" id=\"woocommerce-general-css\" href=\"https:\/\/thedieline.com\/wp-content\/plugins\/woocommerce\/assets\/css\/woocommerce.css?ver=10.8.1\" media=\"not all\"\/>\n<noscript><link rel=\"stylesheet\" id=\"wcs-blocks-integration-css\" href=\"https:\/\/thedieline.com\/wp-content\/plugins\/woocommerce-subscriptions\/build\/index.css?ver=8.3.0\" media=\"all\"\/>\n<\/noscript><link data-media=\"all\" onload=\"this.media=this.dataset.media; delete this.dataset.media; this.removeAttribute( 'onload' );\" rel=\"stylesheet\" id=\"wcs-blocks-integration-css\" href=\"https:\/\/thedieline.com\/wp-content\/plugins\/woocommerce-subscriptions\/build\/index.css?ver=8.3.0\" media=\"not all\"\/>\n<p><noscript><link rel=\"stylesheet\" id=\"wp-job-manager-job-listings-css\" href=\"https:\/\/thedieline.com\/wp-content\/plugins\/wp-job-manager\/assets\/dist\/css\/job-listings.css?ver=598383a28ac5f9f156e4\" media=\"all\"\/>\n<\/noscript><link data-media=\"all\" onload=\"this.media=this.dataset.media; delete this.dataset.media; this.removeAttribute( 'onload' );\" rel=\"stylesheet\" id=\"wp-job-manager-job-listings-css\" href=\"https:\/\/thedieline.com\/wp-content\/plugins\/wp-job-manager\/assets\/dist\/css\/job-listings.css?ver=598383a28ac5f9f156e4\" media=\"not all\"\/>\n<noscript><link rel=\"stylesheet\" id=\"cmplz-general-css\" href=\"https:\/\/thedieline.com\/wp-content\/plugins\/complianz-gdpr-premium\/assets\/css\/cookieblocker.min.css?ver=1780338185\" media=\"all\"\/>\n<\/noscript><link data-media=\"all\" onload=\"this.media=this.dataset.media; delete this.dataset.media; this.removeAttribute( 'onload' );\" rel=\"stylesheet\" id=\"cmplz-general-css\" href=\"https:\/\/thedieline.com\/wp-content\/plugins\/complianz-gdpr-premium\/assets\/css\/cookieblocker.min.css?ver=1780338185\" media=\"not all\"\/>\n<noscript><link rel=\"stylesheet\" id=\"wc-gc-css-css\" href=\"https:\/\/thedieline.com\/wp-content\/plugins\/woocommerce-gift-cards\/assets\/css\/frontend\/woocommerce.css?ver=2.7.3\" media=\"all\"\/>\n<\/noscript><link data-media=\"all\" onload=\"this.media=this.dataset.media; delete this.dataset.media; this.removeAttribute( 'onload' );\" rel=\"stylesheet\" id=\"wc-gc-css-css\" href=\"https:\/\/thedieline.com\/wp-content\/plugins\/woocommerce-gift-cards\/assets\/css\/frontend\/woocommerce.css?ver=2.7.3\" media=\"not all\"\/>\n<noscript><link rel=\"stylesheet\" id=\"wc-gc-blocks-style-css\" href=\"https:\/\/thedieline.com\/wp-content\/plugins\/woocommerce-gift-cards\/assets\/css\/frontend\/blocktheme.css?ver=2.7.3\" media=\"all\"\/>\n<\/noscript><link data-media=\"all\" onload=\"this.media=this.dataset.media; delete this.dataset.media; this.removeAttribute( 'onload' );\" rel=\"stylesheet\" id=\"wc-gc-blocks-style-css\" href=\"https:\/\/thedieline.com\/wp-content\/plugins\/woocommerce-gift-cards\/assets\/css\/frontend\/blocktheme.css?ver=2.7.3\" media=\"not all\"\/>\n<noscript><link rel=\"stylesheet\" id=\"wc-memberships-frontend-css\" href=\"https:\/\/thedieline.com\/wp-content\/plugins\/woocommerce-memberships\/assets\/css\/frontend\/wc-memberships-frontend.min.css?ver=1.28.2\" media=\"all\"\/>\n<\/noscript><link data-media=\"all\" onload=\"this.media=this.dataset.media; delete this.dataset.media; this.removeAttribute( 'onload' );\" rel=\"stylesheet\" id=\"wc-memberships-frontend-css\" href=\"https:\/\/thedieline.com\/wp-content\/plugins\/woocommerce-memberships\/assets\/css\/frontend\/wc-memberships-frontend.min.css?ver=1.28.2\" media=\"not all\"\/>\n<noscript><link rel=\"stylesheet\" id=\"dieline-style-css\" href=\"https:\/\/thedieline.com\/wp-content\/themes\/dieline\/style.css?ver=1770644598\" media=\"all\"\/>\n<\/noscript><link data-media=\"all\" onload=\"this.media=this.dataset.media; delete this.dataset.media; this.removeAttribute( 'onload' );\" rel=\"stylesheet\" id=\"dieline-style-css\" href=\"https:\/\/thedieline.com\/wp-content\/themes\/dieline\/style.css?ver=1770644598\" media=\"not all\"\/>\n<noscript><link rel=\"stylesheet\" id=\"dieline-blocks-copy-url-variation-css\" href=\"https:\/\/thedieline.com\/wp-content\/mu-plugins\/dieline-blocks\/build\/copy-url\/index.css?ver=21ff6ed784b740aea2e1\" media=\"all\"\/>\n<\/noscript><link data-media=\"all\" onload=\"this.media=this.dataset.media; delete this.dataset.media; this.removeAttribute( 'onload' );\" rel=\"stylesheet\" id=\"dieline-blocks-copy-url-variation-css\" href=\"https:\/\/thedieline.com\/wp-content\/mu-plugins\/dieline-blocks\/build\/copy-url\/index.css?ver=21ff6ed784b740aea2e1\" media=\"not all\"\/>\n<noscript><link rel=\"stylesheet\" id=\"sharedaddy-css\" href=\"https:\/\/thedieline.com\/wp-content\/plugins\/jetpack\/modules\/sharedaddy\/sharing.css?ver=15.9-a.7\" media=\"all\"\/>\n<\/noscript><link data-media=\"all\" onload=\"this.media=this.dataset.media; delete this.dataset.media; this.removeAttribute( 'onload' );\" rel=\"stylesheet\" id=\"sharedaddy-css\" href=\"https:\/\/thedieline.com\/wp-content\/plugins\/jetpack\/modules\/sharedaddy\/sharing.css?ver=15.9-a.7\" media=\"not all\"\/>\n<noscript><link rel=\"stylesheet\" id=\"social-logos-css\" href=\"https:\/\/thedieline.com\/wp-content\/plugins\/jetpack\/_inc\/build\/social-logos\/social-logos.css?ver=15.9-a.7\" media=\"all\"\/>\n<\/noscript><link data-media=\"all\" onload=\"this.media=this.dataset.media; delete this.dataset.media; this.removeAttribute( 'onload' );\" rel=\"stylesheet\" id=\"social-logos-css\" href=\"https:\/\/thedieline.com\/wp-content\/plugins\/jetpack\/_inc\/build\/social-logos\/social-logos.css?ver=15.9-a.7\" media=\"not all\"\/>\n<link rel=\"https:\/\/api.w.org\/\" href=\"https:\/\/thedieline.com\/wp-json\/\"\/><link rel=\"alternate\" title=\"JSON\" type=\"application\/json\" href=\"https:\/\/thedieline.com\/wp-json\/wp\/v2\/posts\/579038\"\/><link rel=\"EditURI\" type=\"application\/rsd+xml\" title=\"RSD\" href=\"https:\/\/thedieline.com\/xmlrpc.php?rsd\"\/>\n<link rel=\"shortlink\" href=\"https:\/\/thedieline.com\/?p=579038\"\/>\n<link type=\"text\/css\" rel=\"stylesheet\" href=\"https:\/\/thedieline.com\/wp-content\/plugins\/category-specific-rss-feed-menu\/wp_cat_rss_style.css\"\/>\n<meta name=\"generator\" content=\"Site Kit by Google 1.178.0\"\/>\t<\/p>\n<link rel=\"modulepreload\" href=\"https:\/\/thedieline.com\/wp-includes\/js\/dist\/script-modules\/interactivity\/index.min.js?ver=efaa5193bbad9c60ffd1\" id=\"@wordpress\/interactivity-js-modulepreload\" fetchpriority=\"low\"\/>\n\t<noscript\/><\/p>\n<p><\/p>\n<p><\/p>\n<link rel=\"icon\" href=\"https:\/\/i0.wp.com\/thedieline.com\/wp-content\/uploads\/2024\/04\/dieline-favicon.png?fit=32%2C32&quality=65&ssl=1\" sizes=\"32x32\"\/>\n<link rel=\"icon\" href=\"https:\/\/i0.wp.com\/thedieline.com\/wp-content\/uploads\/2024\/04\/dieline-favicon.png?fit=192%2C192&quality=65&ssl=1\" sizes=\"192x192\"\/>\n<link rel=\"apple-touch-icon\" href=\"https:\/\/i0.wp.com\/thedieline.com\/wp-content\/uploads\/2024\/04\/dieline-favicon.png?fit=180%2C180&quality=65&ssl=1\"\/>\n<meta name=\"msapplication-TileImage\" content=\"https:\/\/i0.wp.com\/thedieline.com\/wp-content\/uploads\/2024\/04\/dieline-favicon.png?fit=270%2C270&quality=65&ssl=1\"\/><br \/>\n<\/head><\/p>\n<p><body data-cmplz=\"1\" class=\"wp-singular post-template-default single single-post postid-579038 single-format-standard wp-custom-logo wp-embed-responsive wp-theme-dieline theme-dieline user-is-not-team-owner woocommerce-uses-block-theme woocommerce-block-theme-has-button-styles woocommerce-no-js dieline\" id=\"wp_automatic_ReadabilityBody\"><\/p>\n<p><a class=\"skip-link screen-reader-text\" id=\"wp-skip-link\" href=\"#wp--skip-link--target\">Skip to content<\/a><\/p>\n<div class=\"wp-site-blocks\">\n<p><main id=\"wp--skip-link--target\" class=\"wp-block-group main-content is-layout-flow wp-block-group-is-layout-flow\"><\/p>\n<div class=\"site-content has-global-padding post-content wp-block-template-part\">\n<div class=\"wp-block-columns post-layout-columns is-layout-flex wp-container-core-columns-is-layout-94b0d63b wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--10)\">\n<div class=\"wp-block-column post-wide-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"entry-content is-layout-flow wp-block-post-content-is-layout-flow is-paywalled wp-block-post-content\">\n<ul style=\"border-color:#000000;border-width:3px;border-top-left-radius:30px;border-top-right-radius:30px;border-bottom-left-radius:30px;border-bottom-right-radius:30px\" class=\"wp-block-list is-style-default has-border-color has-bg-shade-background-color has-background has-small-font-size\">\n<li>Global design agency JKR partnered with The Coca-Cola Company to execute a comprehensive brand identity and packaging redesign for Schweppes, the world\u2019s oldest soft drink brand (founded 1783).<\/li>\n<li>The \u201clook back to look forward\u201d framework utilized 200+ years of archival ephemera, reintroducing historical serifs to the iconic diagonal saffron sash and reviving the 1851 Great Exhibition crystal fountain illustration.<\/li>\n<li>The modernized global visual system successfully unified disparate regional markets, restored premium brand positioning, and delivered measurable increases in retail sales.<\/li>\n<\/ul>\n<p class=\"wp-block-paragraph\">It\u2019s not every day that you get to redesign a beverage brand that has existed for over 240 years. And given many design firms\u2019 reputation for spelunking into dusty archives, it\u2019s almost\u00a0<em>too much heritage<\/em>\u00a0to deal wth.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">Of course, we speak of Schweppes and its latest redesign from\u00a0<a href=\"https:\/\/www.jkrglobal.com\/\">JKR<\/a>.<\/p>\n<p><button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/main><\/p>\n<div class=\"wp-block-dieline-paywall\">\n<div class=\"wp-block-group has-bg-base-color has-bg-secondary-background-color has-text-color has-background has-link-color wp-elements-b90378ea35435e3a3e00f35812cbf095 is-layout-flow wp-block-group-is-layout-flow\" style=\"border-top-left-radius:1em;border-top-right-radius:1em;border-top-color:#3d3d3d;border-top-width:1px;border-right-color:#3d3d3d;border-right-width:1px;border-left-color:#3d3d3d;border-left-width:1px;margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">\n<p>\t\t<button class=\"wp-block-happyprime-toggle-block paywall-toggle\" aria-label=\"Expand\" aria-controls=\"large-paywall\" aria-pressed=\"false\" aria-expanded=\"false\"\/><\/p>\n<div id=\"large-paywall\" class=\"has-global-padding is-layout-constrained toggle-block-hidden\" style=\"padding-top:var(--wp--preset--spacing--6);padding-bottom:var(--wp--preset--spacing--6)\">\n<p class=\"has-text-align-center\" style=\"margin-top:var(--wp--preset--spacing--1)\">Get unlimited access to latest industry news, 27,000+ articles and case studies.<\/p>\n<p class=\"has-text-align-center\" style=\"font-size: var(--wp--preset--font-size--small);\">Have an account? <a href=\"https:\/\/thedieline.com\/wp-login.php\">Sign in<\/a><\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p><\/p>\n<div id=\"cmplz-cookiebanner-container\">\n<div class=\"cmplz-cookiebanner cmplz-hidden banner-1 banner-a optin cmplz-center cmplz-categories-type-view-preferences\" aria-modal=\"true\" data-nosnippet=\"true\" role=\"dialog\" aria-live=\"polite\" aria-labelledby=\"cmplz-header-1-optin\" aria-describedby=\"cmplz-message-1-optin\">\n<div class=\"cmplz-body\">\n<div class=\"cmplz-message\" id=\"cmplz-message-1-optin\">\n<p>To provide the best experiences, we and our partners use technologies like cookies to store and\/or access device information. Consenting to these technologies will allow us and our partners to process personal data such as browsing behavior or unique IDs on this site and show (non-) personalized ads. Not consenting or withdrawing consent, may adversely affect certain features and functions.<\/p>\n<p>Click below to consent to the above or make granular choices.\u00a0Your choices will be applied to this site only.\u00a0You can change your settings at any time, including withdrawing your consent, by using the toggles on the Cookie Policy, or by clicking on the manage consent button at the bottom of the screen.<\/p>\n<\/div>\n<p>\t\t<\/p>\n<div class=\"cmplz-categories\">\n<details class=\"cmplz-category cmplz-functional\">\n<summary>\n<\/summary>\n<p>\n\t\t\t\t\t<span class=\"cmplz-description-functional\">The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.<\/span>\n\t\t\t\t<\/p>\n<\/details>\n<details class=\"cmplz-category cmplz-preferences\">\n<summary>\n<\/summary>\n<p>\n\t\t\t\t\t<span class=\"cmplz-description-preferences\">The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.<\/span>\n\t\t\t\t<\/p>\n<\/details>\n<details class=\"cmplz-category cmplz-statistics\">\n<summary>\n<\/summary>\n<p>\n\t\t\t\t\t<span class=\"cmplz-description-statistics\">The technical storage or access that is used exclusively for statistical purposes.<\/span><br \/>\n\t\t\t\t\t<span class=\"cmplz-description-statistics-anonymous\">The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.<\/span>\n\t\t\t\t<\/p>\n<\/details>\n<details class=\"cmplz-category cmplz-marketing\">\n<summary>\n<\/summary>\n<p>\n\t\t\t\t\t<span class=\"cmplz-description-marketing\">The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.<\/span>\n\t\t\t\t<\/p>\n<\/details><\/div>\n<p><\/p><\/div>\n<\/div>\n<div class=\"cmplz-cookiebanner cmplz-hidden banner-1 banner-a optout cmplz-center cmplz-categories-type-view-preferences\" aria-modal=\"true\" data-nosnippet=\"true\" role=\"dialog\" aria-live=\"polite\" aria-labelledby=\"cmplz-header-1-optout\" aria-describedby=\"cmplz-message-1-optout\">\n<div class=\"cmplz-body\">\n<p>To provide the best experiences, we use technologies like cookies to store and\/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.<\/p>\n<p>\t\t<\/p>\n<div class=\"cmplz-categories\">\n<details class=\"cmplz-category cmplz-functional\">\n<summary>\n<\/summary>\n<p>\n\t\t\t\t\t<span class=\"cmplz-description-functional\">The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.<\/span>\n\t\t\t\t<\/p>\n<\/details>\n<details class=\"cmplz-category cmplz-preferences\">\n<summary>\n<\/summary>\n<p>\n\t\t\t\t\t<span class=\"cmplz-description-preferences\">The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.<\/span>\n\t\t\t\t<\/p>\n<\/details>\n<details class=\"cmplz-category cmplz-statistics\">\n<summary>\n<\/summary>\n<p>\n\t\t\t\t\t<span class=\"cmplz-description-statistics\">The technical storage or access that is used exclusively for statistical purposes.<\/span><br \/>\n\t\t\t\t\t<span class=\"cmplz-description-statistics-anonymous\">The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.<\/span>\n\t\t\t\t<\/p>\n<\/details>\n<details class=\"cmplz-category cmplz-marketing\">\n<summary>\n<\/summary>\n<p>\n\t\t\t\t\t<span class=\"cmplz-description-marketing\">The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.<\/span>\n\t\t\t\t<\/p>\n<\/details><\/div>\n<p><\/p><\/div>\n<\/div>\n<\/div>\n<p><button class=\"cmplz-btn cmplz-hidden cmplz-manage-consent manage-consent-1\">Manage consent<\/button><\/p>\n<p><button class=\"cmplz-btn cmplz-hidden cmplz-manage-consent manage-consent-1\">Manage consent<\/button><\/p>\n<p>\t\t\t\t<meta id=\"bilmur\" property=\"bilmur:data\" content=\"\" data-provider=\"wp.cloud\" data-service=\"pressable.com\" data-custom-props=\""wpcomsp":"1","woo_active":"1"\" data-site-tz=\"Etc\/GMT-0\"\/><\/p>\n<p>\t<noscript><link rel=\"stylesheet\" id=\"wc-blocks-style-css\" href=\"https:\/\/thedieline.com\/wp-content\/plugins\/woocommerce\/assets\/client\/blocks\/wc-blocks.css?ver=wc-10.8.1\" media=\"all\"\/>\n<\/noscript><link data-media=\"all\" onload=\"this.media=this.dataset.media; delete this.dataset.media; this.removeAttribute( 'onload' );\" rel=\"stylesheet\" id=\"wc-blocks-style-css\" href=\"https:\/\/thedieline.com\/wp-content\/plugins\/woocommerce\/assets\/client\/blocks\/wc-blocks.css?ver=wc-10.8.1\" media=\"not all\"\/>\n<p>\t\t<\/body>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/pack-of-the-month-jkr-gives-worlds-oldest-soft-drink-a-redesign-worthy-of-its-heritage\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p> Pack of the Month: JKR Gives World\u2019s Oldest Soft Drink a Redesign Worthy of its Heritage – DIELINE Pack of the Month: JKR Gives World\u2019s Oldest Soft Drink a Redesign Worthy of its Heritage – DIELINE Skip to content Global design agency JKR partnered with The Coca-Cola Company to execute a comprehensive brand identity […]<\/p>\n","protected":false},"author":5,"featured_media":13531,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[98,4202,85,6682,6683,2523,5930,1903,3995,3593,1619,6684,6601,429],"class_list":["post-13530","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news","tag-beverage-packaging","tag-brand-heritage","tag-branding","tag-coca-cola-company","tag-design-interview","tag-graphic-design","tag-historical-branding","tag-jkr","tag-jones-knowles-ritchie","tag-logo-redesign","tag-package-design","tag-packaging-update","tag-schweppes","tag-typography"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/13530","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=13530"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/13530\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/13531"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13530"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=13530"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=13530"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}

\n
\n\t
\n\t\n\n\n\n\n<\/p>\n

\t
\n<\/p>\n

<\/p>\n

\t
\n\tPack of the Month: JKR Gives World\u2019s Oldest Soft Drink a Redesign Worthy of its Heritage – DIELINE<\/title><br \/>\n\t<meta name=\"description\" content=\"How do you redesign a nearly 250-year-old beverage icon? JKR dives into some truly dusty archives to rescue Schweppes from generic brand purgatory, fusing 18th-century royalty with modern luxury.\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/thedieline.com\/pack-of-the-month-jkr-gives-worlds-oldest-soft-drink-a-redesign-worthy-of-its-heritage\/\"\/>\n\t<meta property=\"og:locale\" content=\"en_US\"\/><br \/>\n\t<meta property=\"og:type\" content=\"article\"\/><br \/>\n\t<meta property=\"og:title\" content=\"Pack of the Month: JKR Gives World\u2019s Oldest Soft Drink a Redesign Worthy of its Heritage\"\/><br \/>\n\t<meta property=\"og:description\" content=\"How do you redesign a nearly 250-year-old beverage icon? JKR dives into some truly dusty archives to rescue Schweppes from generic brand purgatory, fusing 18th-century royalty with modern luxury.\"\/><br \/>\n\t<meta property=\"og:url\" content=\"https:\/\/thedieline.com\/pack-of-the-month-jkr-gives-worlds-oldest-soft-drink-a-redesign-worthy-of-its-heritage\/\"\/><br \/>\n\t<meta property=\"og:site_name\" content=\"DIELINE\"\/><br \/>\n\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/thedieline\/\"\/><br \/>\n\t<meta property=\"article:published_time\" content=\"2026-06-02T13:30:22+00:00\"\/><br \/>\n\t<meta property=\"article:modified_time\" content=\"2026-06-02T13:30:28+00:00\"\/><br \/>\n\t<meta property=\"og:image\" content=\"https:\/\/thedieline.com\/wp-content\/uploads\/2026\/06\/JKR_Schweppes_DielineAwards-01-scaled.png.webp\"\/><br \/>\n\t<meta property=\"og:image:width\" content=\"2560\"\/><br \/>\n\t<meta property=\"og:image:height\" content=\"1440\"\/><br \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\"\/><br \/>\n\t<meta name=\"author\" content=\"Bill McCool\"\/><br \/>\n\t<meta name=\"twitter:card\" content=\"summary_large_image\"\/><br \/>\n\t<meta name=\"twitter:creator\" content=\"@TheDieline\"\/><br \/>\n\t<meta name=\"twitter:site\" content=\"@TheDieline\"\/><br \/>\n\t<meta name=\"twitter:label1\" content=\"Written by\"\/><br \/>\n\t<meta name=\"twitter:data1\" content=\"Bill McCool\"\/><br \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\"\/><br \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\"\/><\/p>\n<p>\t<\/p>\n<p><title>Pack of the Month: JKR Gives World\u2019s Oldest Soft Drink a Redesign Worthy of its Heritage – DIELINE<\/title>\n<link rel=\"dns-prefetch\" href=\"https:\/\/s0.wp.com\"\/>\n<link rel=\"dns-prefetch\" href=\"https:\/\/stats.wp.com\"\/>\n<link rel=\"dns-prefetch\" href=\"https:\/\/www.googletagmanager.com\"\/>\n<link rel=\"preconnect\" href=\"https:\/\/i0.wp.com\"\/>\n<link rel=\"alternate\" type=\"application\/rss+xml\" title=\"DIELINE \u00bb Feed\" href=\"https:\/\/thedieline.com\/feed\/\"\/>\n<link rel=\"alternate\" type=\"application\/rss+xml\" title=\"DIELINE \u00bb Comments Feed\" href=\"https:\/\/thedieline.com\/comments\/feed\/\"\/>\n<link rel=\"alternate\" title=\"oEmbed (JSON)\" type=\"application\/json+oembed\" href=\"https:\/\/thedieline.com\/wp-json\/oembed\/1.0\/embed?url=https%3A%2F%2Fthedieline.com%2Fpack-of-the-month-jkr-gives-worlds-oldest-soft-drink-a-redesign-worthy-of-its-heritage%2F\"\/>\n<link rel=\"alternate\" title=\"oEmbed (XML)\" type=\"text\/xml+oembed\" href=\"https:\/\/thedieline.com\/wp-json\/oembed\/1.0\/embed?url=https%3A%2F%2Fthedieline.com%2Fpack-of-the-month-jkr-gives-worlds-oldest-soft-drink-a-redesign-worthy-of-its-heritage%2F&format=xml\"\/>\n<p><noscript><link rel=\"stylesheet\" id=\"mailchimp-sms-consent-style-css\" href=\"https:\/\/thedieline.com\/wp-content\/plugins\/mailchimp-for-woocommerce\/blocks\/build\/style-sms-consent-block.css?ver=1777918933\" media=\"all\"\/>\n<\/noscript><link data-media=\"all\" onload=\"this.media=this.dataset.media; delete this.dataset.media; this.removeAttribute( 'onload' );\" rel=\"stylesheet\" id=\"mailchimp-sms-consent-style-css\" href=\"https:\/\/thedieline.com\/wp-content\/plugins\/mailchimp-for-woocommerce\/blocks\/build\/style-sms-consent-block.css?ver=1777918933\" media=\"not all\"\/>\n<noscript><link rel=\"stylesheet\" id=\"jetpack_related-posts-css\" href=\"https:\/\/thedieline.com\/wp-content\/plugins\/jetpack\/modules\/related-posts\/related-posts.css?ver=20240116\" media=\"all\"\/>\n<\/noscript><link data-media=\"all\" onload=\"this.media=this.dataset.media; delete this.dataset.media; this.removeAttribute( 'onload' );\" rel=\"stylesheet\" id=\"jetpack_related-posts-css\" href=\"https:\/\/thedieline.com\/wp-content\/plugins\/jetpack\/modules\/related-posts\/related-posts.css?ver=20240116\" media=\"not all\"\/>\n<p><noscript><link rel=\"stylesheet\" id=\"wp-block-navigation-css\" href=\"https:\/\/thedieline.com\/wp-includes\/blocks\/navigation\/style.min.css?ver=7.0\" media=\"all\"\/>\n<\/noscript><link data-media=\"all\" onload=\"this.media=this.dataset.media; delete this.dataset.media; this.removeAttribute( 'onload' );\" rel=\"stylesheet\" id=\"wp-block-navigation-css\" href=\"https:\/\/thedieline.com\/wp-includes\/blocks\/navigation\/style.min.css?ver=7.0\" media=\"not all\"\/>\n<noscript><link rel=\"stylesheet\" id=\"wp-block-social-links-css\" href=\"https:\/\/thedieline.com\/wp-includes\/blocks\/social-links\/style.min.css?ver=7.0\" media=\"all\"\/>\n<\/noscript><link data-media=\"all\" onload=\"this.media=this.dataset.media; delete this.dataset.media; this.removeAttribute( 'onload' );\" rel=\"stylesheet\" id=\"wp-block-social-links-css\" href=\"https:\/\/thedieline.com\/wp-includes\/blocks\/social-links\/style.min.css?ver=7.0\" media=\"not all\"\/>\n<p><noscript><link rel=\"stylesheet\" id=\"woocommerce-blocktheme-css\" href=\"https:\/\/thedieline.com\/wp-content\/plugins\/woocommerce\/assets\/css\/woocommerce-blocktheme.css?ver=10.8.1\" media=\"all\"\/>\n<\/noscript><link data-media=\"all\" onload=\"this.media=this.dataset.media; delete this.dataset.media; this.removeAttribute( 'onload' );\" rel=\"stylesheet\" id=\"woocommerce-blocktheme-css\" href=\"https:\/\/thedieline.com\/wp-content\/plugins\/woocommerce\/assets\/css\/woocommerce-blocktheme.css?ver=10.8.1\" media=\"not all\"\/>\n<noscript><link rel=\"stylesheet\" id=\"wc-gift-cards-blocks-integration-css\" href=\"https:\/\/thedieline.com\/wp-content\/plugins\/woocommerce-gift-cards\/assets\/dist\/frontend\/blocks.css?ver=2.7.3\" media=\"all\"\/>\n<\/noscript><link data-media=\"all\" onload=\"this.media=this.dataset.media; delete this.dataset.media; this.removeAttribute( 'onload' );\" rel=\"stylesheet\" id=\"wc-gift-cards-blocks-integration-css\" href=\"https:\/\/thedieline.com\/wp-content\/plugins\/woocommerce-gift-cards\/assets\/dist\/frontend\/blocks.css?ver=2.7.3\" media=\"not all\"\/>\n<p><noscript><link rel=\"stylesheet\" id=\"contact-form-7-css\" href=\"https:\/\/thedieline.com\/wp-content\/plugins\/contact-form-7\/includes\/css\/styles.css?ver=6.1.6\" media=\"all\"\/>\n<\/noscript><link data-media=\"all\" onload=\"this.media=this.dataset.media; delete this.dataset.media; this.removeAttribute( 'onload' );\" rel=\"stylesheet\" id=\"contact-form-7-css\" href=\"https:\/\/thedieline.com\/wp-content\/plugins\/contact-form-7\/includes\/css\/styles.css?ver=6.1.6\" media=\"not all\"\/>\n<noscript><link rel=\"stylesheet\" id=\"woocommerce-layout-css\" href=\"https:\/\/thedieline.com\/wp-content\/plugins\/woocommerce\/assets\/css\/woocommerce-layout.css?ver=10.8.1\" media=\"all\"\/>\n<\/noscript><link data-media=\"all\" onload=\"this.media=this.dataset.media; delete this.dataset.media; this.removeAttribute( 'onload' );\" rel=\"stylesheet\" id=\"woocommerce-layout-css\" href=\"https:\/\/thedieline.com\/wp-content\/plugins\/woocommerce\/assets\/css\/woocommerce-layout.css?ver=10.8.1\" media=\"not all\"\/>\n<p><noscript><link rel=\"stylesheet\" id=\"woocommerce-smallscreen-css\" href=\"https:\/\/thedieline.com\/wp-content\/plugins\/woocommerce\/assets\/css\/woocommerce-smallscreen.css?ver=10.8.1\" media=\"only screen and (max-width: 768px)\"\/>\n<\/noscript><link data-media=\"only screen and (max-width: 768px)\" onload=\"this.media=this.dataset.media; delete this.dataset.media; this.removeAttribute( 'onload' );\" rel=\"stylesheet\" id=\"woocommerce-smallscreen-css\" href=\"https:\/\/thedieline.com\/wp-content\/plugins\/woocommerce\/assets\/css\/woocommerce-smallscreen.css?ver=10.8.1\" media=\"not all\"\/>\n<noscript><link rel=\"stylesheet\" id=\"woocommerce-general-css\" href=\"https:\/\/thedieline.com\/wp-content\/plugins\/woocommerce\/assets\/css\/woocommerce.css?ver=10.8.1\" media=\"all\"\/>\n<\/noscript><link data-media=\"all\" onload=\"this.media=this.dataset.media; delete this.dataset.media; this.removeAttribute( 'onload' );\" rel=\"stylesheet\" id=\"woocommerce-general-css\" href=\"https:\/\/thedieline.com\/wp-content\/plugins\/woocommerce\/assets\/css\/woocommerce.css?ver=10.8.1\" media=\"not all\"\/>\n<noscript><link rel=\"stylesheet\" id=\"wcs-blocks-integration-css\" href=\"https:\/\/thedieline.com\/wp-content\/plugins\/woocommerce-subscriptions\/build\/index.css?ver=8.3.0\" media=\"all\"\/>\n<\/noscript><link data-media=\"all\" onload=\"this.media=this.dataset.media; delete this.dataset.media; this.removeAttribute( 'onload' );\" rel=\"stylesheet\" id=\"wcs-blocks-integration-css\" href=\"https:\/\/thedieline.com\/wp-content\/plugins\/woocommerce-subscriptions\/build\/index.css?ver=8.3.0\" media=\"not all\"\/>\n<p><noscript><link rel=\"stylesheet\" id=\"wp-job-manager-job-listings-css\" href=\"https:\/\/thedieline.com\/wp-content\/plugins\/wp-job-manager\/assets\/dist\/css\/job-listings.css?ver=598383a28ac5f9f156e4\" media=\"all\"\/>\n<\/noscript><link data-media=\"all\" onload=\"this.media=this.dataset.media; delete this.dataset.media; this.removeAttribute( 'onload' );\" rel=\"stylesheet\" id=\"wp-job-manager-job-listings-css\" href=\"https:\/\/thedieline.com\/wp-content\/plugins\/wp-job-manager\/assets\/dist\/css\/job-listings.css?ver=598383a28ac5f9f156e4\" media=\"not all\"\/>\n<noscript><link rel=\"stylesheet\" id=\"cmplz-general-css\" href=\"https:\/\/thedieline.com\/wp-content\/plugins\/complianz-gdpr-premium\/assets\/css\/cookieblocker.min.css?ver=1780338185\" media=\"all\"\/>\n<\/noscript><link data-media=\"all\" onload=\"this.media=this.dataset.media; delete this.dataset.media; this.removeAttribute( 'onload' );\" rel=\"stylesheet\" id=\"cmplz-general-css\" href=\"https:\/\/thedieline.com\/wp-content\/plugins\/complianz-gdpr-premium\/assets\/css\/cookieblocker.min.css?ver=1780338185\" media=\"not all\"\/>\n<noscript><link rel=\"stylesheet\" id=\"wc-gc-css-css\" href=\"https:\/\/thedieline.com\/wp-content\/plugins\/woocommerce-gift-cards\/assets\/css\/frontend\/woocommerce.css?ver=2.7.3\" media=\"all\"\/>\n<\/noscript><link data-media=\"all\" onload=\"this.media=this.dataset.media; delete this.dataset.media; this.removeAttribute( 'onload' );\" rel=\"stylesheet\" id=\"wc-gc-css-css\" href=\"https:\/\/thedieline.com\/wp-content\/plugins\/woocommerce-gift-cards\/assets\/css\/frontend\/woocommerce.css?ver=2.7.3\" media=\"not all\"\/>\n<noscript><link rel=\"stylesheet\" id=\"wc-gc-blocks-style-css\" href=\"https:\/\/thedieline.com\/wp-content\/plugins\/woocommerce-gift-cards\/assets\/css\/frontend\/blocktheme.css?ver=2.7.3\" media=\"all\"\/>\n<\/noscript><link data-media=\"all\" onload=\"this.media=this.dataset.media; delete this.dataset.media; this.removeAttribute( 'onload' );\" rel=\"stylesheet\" id=\"wc-gc-blocks-style-css\" href=\"https:\/\/thedieline.com\/wp-content\/plugins\/woocommerce-gift-cards\/assets\/css\/frontend\/blocktheme.css?ver=2.7.3\" media=\"not all\"\/>\n<noscript><link rel=\"stylesheet\" id=\"wc-memberships-frontend-css\" href=\"https:\/\/thedieline.com\/wp-content\/plugins\/woocommerce-memberships\/assets\/css\/frontend\/wc-memberships-frontend.min.css?ver=1.28.2\" media=\"all\"\/>\n<\/noscript><link data-media=\"all\" onload=\"this.media=this.dataset.media; delete this.dataset.media; this.removeAttribute( 'onload' );\" rel=\"stylesheet\" id=\"wc-memberships-frontend-css\" href=\"https:\/\/thedieline.com\/wp-content\/plugins\/woocommerce-memberships\/assets\/css\/frontend\/wc-memberships-frontend.min.css?ver=1.28.2\" media=\"not all\"\/>\n<noscript><link rel=\"stylesheet\" id=\"dieline-style-css\" href=\"https:\/\/thedieline.com\/wp-content\/themes\/dieline\/style.css?ver=1770644598\" media=\"all\"\/>\n<\/noscript><link data-media=\"all\" onload=\"this.media=this.dataset.media; delete this.dataset.media; this.removeAttribute( 'onload' );\" rel=\"stylesheet\" id=\"dieline-style-css\" href=\"https:\/\/thedieline.com\/wp-content\/themes\/dieline\/style.css?ver=1770644598\" media=\"not all\"\/>\n<noscript><link rel=\"stylesheet\" id=\"dieline-blocks-copy-url-variation-css\" href=\"https:\/\/thedieline.com\/wp-content\/mu-plugins\/dieline-blocks\/build\/copy-url\/index.css?ver=21ff6ed784b740aea2e1\" media=\"all\"\/>\n<\/noscript><link data-media=\"all\" onload=\"this.media=this.dataset.media; delete this.dataset.media; this.removeAttribute( 'onload' );\" rel=\"stylesheet\" id=\"dieline-blocks-copy-url-variation-css\" href=\"https:\/\/thedieline.com\/wp-content\/mu-plugins\/dieline-blocks\/build\/copy-url\/index.css?ver=21ff6ed784b740aea2e1\" media=\"not all\"\/>\n<noscript><link rel=\"stylesheet\" id=\"sharedaddy-css\" href=\"https:\/\/thedieline.com\/wp-content\/plugins\/jetpack\/modules\/sharedaddy\/sharing.css?ver=15.9-a.7\" media=\"all\"\/>\n<\/noscript><link data-media=\"all\" onload=\"this.media=this.dataset.media; delete this.dataset.media; this.removeAttribute( 'onload' );\" rel=\"stylesheet\" id=\"sharedaddy-css\" href=\"https:\/\/thedieline.com\/wp-content\/plugins\/jetpack\/modules\/sharedaddy\/sharing.css?ver=15.9-a.7\" media=\"not all\"\/>\n<noscript><link rel=\"stylesheet\" id=\"social-logos-css\" href=\"https:\/\/thedieline.com\/wp-content\/plugins\/jetpack\/_inc\/build\/social-logos\/social-logos.css?ver=15.9-a.7\" media=\"all\"\/>\n<\/noscript><link data-media=\"all\" onload=\"this.media=this.dataset.media; delete this.dataset.media; this.removeAttribute( 'onload' );\" rel=\"stylesheet\" id=\"social-logos-css\" href=\"https:\/\/thedieline.com\/wp-content\/plugins\/jetpack\/_inc\/build\/social-logos\/social-logos.css?ver=15.9-a.7\" media=\"not all\"\/>\n<link rel=\"https:\/\/api.w.org\/\" href=\"https:\/\/thedieline.com\/wp-json\/\"\/><link rel=\"alternate\" title=\"JSON\" type=\"application\/json\" href=\"https:\/\/thedieline.com\/wp-json\/wp\/v2\/posts\/579038\"\/><link rel=\"EditURI\" type=\"application\/rsd+xml\" title=\"RSD\" href=\"https:\/\/thedieline.com\/xmlrpc.php?rsd\"\/>\n<link rel=\"shortlink\" href=\"https:\/\/thedieline.com\/?p=579038\"\/>\n<link type=\"text\/css\" rel=\"stylesheet\" href=\"https:\/\/thedieline.com\/wp-content\/plugins\/category-specific-rss-feed-menu\/wp_cat_rss_style.css\"\/>\n<meta name=\"generator\" content=\"Site Kit by Google 1.178.0\"\/>\t<\/p>\n<link rel=\"modulepreload\" href=\"https:\/\/thedieline.com\/wp-includes\/js\/dist\/script-modules\/interactivity\/index.min.js?ver=efaa5193bbad9c60ffd1\" id=\"@wordpress\/interactivity-js-modulepreload\" fetchpriority=\"low\"\/>\n\t<noscript\/><\/p>\n<p><\/p>\n<p><\/p>\n<link rel=\"icon\" href=\"https:\/\/i0.wp.com\/thedieline.com\/wp-content\/uploads\/2024\/04\/dieline-favicon.png?fit=32%2C32&quality=65&ssl=1\" sizes=\"32x32\"\/>\n<link rel=\"icon\" href=\"https:\/\/i0.wp.com\/thedieline.com\/wp-content\/uploads\/2024\/04\/dieline-favicon.png?fit=192%2C192&quality=65&ssl=1\" sizes=\"192x192\"\/>\n<link rel=\"apple-touch-icon\" href=\"https:\/\/i0.wp.com\/thedieline.com\/wp-content\/uploads\/2024\/04\/dieline-favicon.png?fit=180%2C180&quality=65&ssl=1\"\/>\n<meta name=\"msapplication-TileImage\" content=\"https:\/\/i0.wp.com\/thedieline.com\/wp-content\/uploads\/2024\/04\/dieline-favicon.png?fit=270%2C270&quality=65&ssl=1\"\/><br \/>\n<\/head><\/p>\n<p><body data-cmplz=\"1\" class=\"wp-singular post-template-default single single-post postid-579038 single-format-standard wp-custom-logo wp-embed-responsive wp-theme-dieline theme-dieline user-is-not-team-owner woocommerce-uses-block-theme woocommerce-block-theme-has-button-styles woocommerce-no-js dieline\" id=\"wp_automatic_ReadabilityBody\"><\/p>\n<p><a class=\"skip-link screen-reader-text\" id=\"wp-skip-link\" href=\"#wp--skip-link--target\">Skip to content<\/a><\/p>\n<div class=\"wp-site-blocks\">\n<p><main id=\"wp--skip-link--target\" class=\"wp-block-group main-content is-layout-flow wp-block-group-is-layout-flow\"><\/p>\n<div class=\"site-content has-global-padding post-content wp-block-template-part\">\n<div class=\"wp-block-columns post-layout-columns is-layout-flex wp-container-core-columns-is-layout-94b0d63b wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--10)\">\n<div class=\"wp-block-column post-wide-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"entry-content is-layout-flow wp-block-post-content-is-layout-flow is-paywalled wp-block-post-content\">\n<ul style=\"border-color:#000000;border-width:3px;border-top-left-radius:30px;border-top-right-radius:30px;border-bottom-left-radius:30px;border-bottom-right-radius:30px\" class=\"wp-block-list is-style-default has-border-color has-bg-shade-background-color has-background has-small-font-size\">\n<li>Global design agency JKR partnered with The Coca-Cola Company to execute a comprehensive brand identity and packaging redesign for Schweppes, the world\u2019s oldest soft drink brand (founded 1783).<\/li>\n<li>The \u201clook back to look forward\u201d framework utilized 200+ years of archival ephemera, reintroducing historical serifs to the iconic diagonal saffron sash and reviving the 1851 Great Exhibition crystal fountain illustration.<\/li>\n<li>The modernized global visual system successfully unified disparate regional markets, restored premium brand positioning, and delivered measurable increases in retail sales.<\/li>\n<\/ul>\n<p class=\"wp-block-paragraph\">It\u2019s not every day that you get to redesign a beverage brand that has existed for over 240 years. And given many design firms\u2019 reputation for spelunking into dusty archives, it\u2019s almost\u00a0<em>too much heritage<\/em>\u00a0to deal wth.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">Of course, we speak of Schweppes and its latest redesign from\u00a0<a href=\"https:\/\/www.jkrglobal.com\/\">JKR<\/a>.<\/p>\n<p><button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/main><\/p>\n<div class=\"wp-block-dieline-paywall\">\n<div class=\"wp-block-group has-bg-base-color has-bg-secondary-background-color has-text-color has-background has-link-color wp-elements-b90378ea35435e3a3e00f35812cbf095 is-layout-flow wp-block-group-is-layout-flow\" style=\"border-top-left-radius:1em;border-top-right-radius:1em;border-top-color:#3d3d3d;border-top-width:1px;border-right-color:#3d3d3d;border-right-width:1px;border-left-color:#3d3d3d;border-left-width:1px;margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">\n<p>\t\t<button class=\"wp-block-happyprime-toggle-block paywall-toggle\" aria-label=\"Expand\" aria-controls=\"large-paywall\" aria-pressed=\"false\" aria-expanded=\"false\"\/><\/p>\n<div id=\"large-paywall\" class=\"has-global-padding is-layout-constrained toggle-block-hidden\" style=\"padding-top:var(--wp--preset--spacing--6);padding-bottom:var(--wp--preset--spacing--6)\">\n<p class=\"has-text-align-center\" style=\"margin-top:var(--wp--preset--spacing--1)\">Get unlimited access to latest industry news, 27,000+ articles and case studies.<\/p>\n<p class=\"has-text-align-center\" style=\"font-size: var(--wp--preset--font-size--small);\">Have an account? <a href=\"https:\/\/thedieline.com\/wp-login.php\">Sign in<\/a><\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p><\/p>\n<div id=\"cmplz-cookiebanner-container\">\n<div class=\"cmplz-cookiebanner cmplz-hidden banner-1 banner-a optin cmplz-center cmplz-categories-type-view-preferences\" aria-modal=\"true\" data-nosnippet=\"true\" role=\"dialog\" aria-live=\"polite\" aria-labelledby=\"cmplz-header-1-optin\" aria-describedby=\"cmplz-message-1-optin\">\n<div class=\"cmplz-body\">\n<div class=\"cmplz-message\" id=\"cmplz-message-1-optin\">\n<p>To provide the best experiences, we and our partners use technologies like cookies to store and\/or access device information. Consenting to these technologies will allow us and our partners to process personal data such as browsing behavior or unique IDs on this site and show (non-) personalized ads. Not consenting or withdrawing consent, may adversely affect certain features and functions.<\/p>\n<p>Click below to consent to the above or make granular choices.\u00a0Your choices will be applied to this site only.\u00a0You can change your settings at any time, including withdrawing your consent, by using the toggles on the Cookie Policy, or by clicking on the manage consent button at the bottom of the screen.<\/p>\n<\/div>\n<p>\t\t<\/p>\n<div class=\"cmplz-categories\">\n<details class=\"cmplz-category cmplz-functional\">\n<summary>\n<\/summary>\n<p>\n\t\t\t\t\t<span class=\"cmplz-description-functional\">The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.<\/span>\n\t\t\t\t<\/p>\n<\/details>\n<details class=\"cmplz-category cmplz-preferences\">\n<summary>\n<\/summary>\n<p>\n\t\t\t\t\t<span class=\"cmplz-description-preferences\">The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.<\/span>\n\t\t\t\t<\/p>\n<\/details>\n<details class=\"cmplz-category cmplz-statistics\">\n<summary>\n<\/summary>\n<p>\n\t\t\t\t\t<span class=\"cmplz-description-statistics\">The technical storage or access that is used exclusively for statistical purposes.<\/span><br \/>\n\t\t\t\t\t<span class=\"cmplz-description-statistics-anonymous\">The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.<\/span>\n\t\t\t\t<\/p>\n<\/details>\n<details class=\"cmplz-category cmplz-marketing\">\n<summary>\n<\/summary>\n<p>\n\t\t\t\t\t<span class=\"cmplz-description-marketing\">The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.<\/span>\n\t\t\t\t<\/p>\n<\/details><\/div>\n<p><\/p><\/div>\n<\/div>\n<div class=\"cmplz-cookiebanner cmplz-hidden banner-1 banner-a optout cmplz-center cmplz-categories-type-view-preferences\" aria-modal=\"true\" data-nosnippet=\"true\" role=\"dialog\" aria-live=\"polite\" aria-labelledby=\"cmplz-header-1-optout\" aria-describedby=\"cmplz-message-1-optout\">\n<div class=\"cmplz-body\">\n<p>To provide the best experiences, we use technologies like cookies to store and\/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.<\/p>\n<p>\t\t<\/p>\n<div class=\"cmplz-categories\">\n<details class=\"cmplz-category cmplz-functional\">\n<summary>\n<\/summary>\n<p>\n\t\t\t\t\t<span class=\"cmplz-description-functional\">The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.<\/span>\n\t\t\t\t<\/p>\n<\/details>\n<details class=\"cmplz-category cmplz-preferences\">\n<summary>\n<\/summary>\n<p>\n\t\t\t\t\t<span class=\"cmplz-description-preferences\">The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.<\/span>\n\t\t\t\t<\/p>\n<\/details>\n<details class=\"cmplz-category cmplz-statistics\">\n<summary>\n<\/summary>\n<p>\n\t\t\t\t\t<span class=\"cmplz-description-statistics\">The technical storage or access that is used exclusively for statistical purposes.<\/span><br \/>\n\t\t\t\t\t<span class=\"cmplz-description-statistics-anonymous\">The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.<\/span>\n\t\t\t\t<\/p>\n<\/details>\n<details class=\"cmplz-category cmplz-marketing\">\n<summary>\n<\/summary>\n<p>\n\t\t\t\t\t<span class=\"cmplz-description-marketing\">The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.<\/span>\n\t\t\t\t<\/p>\n<\/details><\/div>\n<p><\/p><\/div>\n<\/div>\n<\/div>\n<p><button class=\"cmplz-btn cmplz-hidden cmplz-manage-consent manage-consent-1\">Manage consent<\/button><\/p>\n<p><button class=\"cmplz-btn cmplz-hidden cmplz-manage-consent manage-consent-1\">Manage consent<\/button><\/p>\n<p>\t\t\t\t<meta id=\"bilmur\" property=\"bilmur:data\" content=\"\" data-provider=\"wp.cloud\" data-service=\"pressable.com\" data-custom-props=\""wpcomsp":"1","woo_active":"1"\" data-site-tz=\"Etc\/GMT-0\"\/><\/p>\n<p>\t<noscript><link rel=\"stylesheet\" id=\"wc-blocks-style-css\" href=\"https:\/\/thedieline.com\/wp-content\/plugins\/woocommerce\/assets\/client\/blocks\/wc-blocks.css?ver=wc-10.8.1\" media=\"all\"\/>\n<\/noscript><link data-media=\"all\" onload=\"this.media=this.dataset.media; delete this.dataset.media; this.removeAttribute( 'onload' );\" rel=\"stylesheet\" id=\"wc-blocks-style-css\" href=\"https:\/\/thedieline.com\/wp-content\/plugins\/woocommerce\/assets\/client\/blocks\/wc-blocks.css?ver=wc-10.8.1\" media=\"not all\"\/>\n<p>\t\t<\/body>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/pack-of-the-month-jkr-gives-worlds-oldest-soft-drink-a-redesign-worthy-of-its-heritage\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p> Pack of the Month: JKR Gives World\u2019s Oldest Soft Drink a Redesign Worthy of its Heritage – DIELINE Pack of the Month: JKR Gives World\u2019s Oldest Soft Drink a Redesign Worthy of its Heritage – DIELINE Skip to content Global design agency JKR partnered with The Coca-Cola Company to execute a comprehensive brand identity […]<\/p>\n","protected":false},"author":5,"featured_media":13531,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[98,4202,85,6682,6683,2523,5930,1903,3995,3593,1619,6684,6601,429],"class_list":["post-13530","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news","tag-beverage-packaging","tag-brand-heritage","tag-branding","tag-coca-cola-company","tag-design-interview","tag-graphic-design","tag-historical-branding","tag-jkr","tag-jones-knowles-ritchie","tag-logo-redesign","tag-package-design","tag-packaging-update","tag-schweppes","tag-typography"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/13530","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=13530"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/13530\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/13531"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13530"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=13530"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=13530"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}