{"id":13532,"date":"2026-06-02T12:44:55","date_gmt":"2026-06-02T16:44:55","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=13532"},"modified":"2026-06-02T12:44:55","modified_gmt":"2026-06-02T16:44:55","slug":"wedge-rises-to-the-challenge-with-stone-skillet-refresh","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=13532","title":{"rendered":"Wedge Rises To The Challenge With Stone &amp; Skillet Refresh"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<ul style=\"border-color:#000000;border-width:3px;border-top-left-radius:30px;border-top-right-radius:30px;border-bottom-left-radius:30px;border-bottom-right-radius:30px\" class=\"wp-block-list is-style-default has-border-color has-bg-shade-background-color has-background has-small-font-size\">\n<li>Design studio Wedge refreshes Stone &amp; Skillet as it expands into more retailers.<\/li>\n<li>The redesign delivers a more sophisticated yet approachable look, centering on the cast-iron skillet for distinctiveness.<\/li>\n<\/ul>\n<p class=\"wp-block-paragraph\">English muffin brand Stone &amp; Skillet started with a 1,000 dollar investment in a mixer and some flour. From its humble beginnings in 2013, the brand, co-founded by brothers Dan Crothers and Kyle Meekins and now helmed by another brother, Cam, as CEO, Stone&amp;Skillet has become a certifiable hit and can now be found in retailers like Whole Foods and Gelson\u2019s. Take that, Thomas\u2019 English Muffins!<\/p>\n<p class=\"wp-block-paragraph\">While Stone &amp; Skillet has grown tremendously, the branding has also grown stale, and the brand\u2019s ambitions for continued growth demanded a fresh brand identity. So, they enlisted the talented folks at\u00a0<a href=\"https:\/\/www.wedge.work\/\">Wedge<\/a>\u00a0to better stand out visually, increase shelf presence, and build an extensible presentation for future expansion.<\/p>\n<p><button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/wedge-rises-to-the-challenge-with-stone-skillet-refresh\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Design studio Wedge refreshes Stone &amp; Skillet as it expands into more retailers. The redesign delivers a more sophisticated yet approachable look, centering on the cast-iron skillet for distinctiveness. English muffin brand Stone &amp; Skillet started with a 1,000 dollar investment in a mixer and some flour. From its humble beginnings in 2013, the brand, [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":13533,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[608,85,6685,281,4489,1052,4392,6686,1816],"class_list":["post-13532","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news","tag-brand-identity","tag-branding","tag-english-muffins","tag-food-packaging","tag-logo-refresh","tag-packaging-design","tag-retail-expansion","tag-stoneskillet","tag-wedge"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/13532","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=13532"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/13532\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/13533"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13532"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=13532"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=13532"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}