{"id":13540,"date":"2026-06-02T17:13:18","date_gmt":"2026-06-02T21:13:18","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=13540"},"modified":"2026-06-02T17:13:18","modified_gmt":"2026-06-02T21:13:18","slug":"body-by-cheese-parm-bars-rebrand-parmesan-as-a-high-protein-gym-snack","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=13540","title":{"rendered":"Body by Cheese: \u2018Parm Bars\u2019 Rebrand Parmesan as a High-Protein Gym Snack"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<ul style=\"border-color:#000000;border-width:3px;border-top-left-radius:30px;border-top-right-radius:30px;border-bottom-left-radius:30px;border-bottom-right-radius:30px\" class=\"wp-block-list is-style-default has-border-color has-bg-shade-background-color has-background has-small-font-size\">\n<li>\u201cBody by Cheese\u201d is a campaign from Dairy Management Inc. promoting cheese as a protein source for athletes.<\/li>\n<li>The group is giving away 2-ounce Parmesan blocks in wrappers by Mischief that parody sports nutrition branding.<\/li>\n<\/ul>\n<p class=\"wp-block-paragraph\">Athletes often increase their protein intake for several reasons. Think building muscle mass, aiding post-workout recovery, and supporting metabolism. You know,\u00a0<em>gains<\/em>.<\/p>\n<p class=\"wp-block-paragraph\">Most of us imagine sweaty folks drinking mixed-up protein powder from shaker bottles after a workout or between sets, or perhaps gnawing on chocolate-flavored bars. However, the folks at\u00a0<a href=\"https:\/\/www.usdairy.com\/about-us\/dmi\">Dairy Management Inc.<\/a>\u00a0(DMI), a non-profit trade group funded by the dairy industry, want everyone to know that cheese just so happens to be a great source of protein, too, and have launched a new campaign called \u201cBody by Cheese,\u201d teaming up with fitness influencers, including Peloton instructor\u00a0<a href=\"https:\/\/www.instagram.com\/adrianwilliamsnyc\/?hl=es\">Adrian Williams<\/a>, to spread the word.<\/p>\n<p><button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><br \/>\n<br \/><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/body-by-cheese-parm-bars-rebrand-parmesan-as-a-high-protein-gym-snack\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cBody by Cheese\u201d is a campaign from Dairy Management Inc. promoting cheese as a protein source for athletes. The group is giving away 2-ounce Parmesan blocks in wrappers by Mischief that parody sports nutrition branding. Athletes often increase their protein intake for several reasons. Think building muscle mass, aiding post-workout recovery, and supporting metabolism. You [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":13541,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[6687,6688,6689,2951,6690,6691,570,2383,1052,6692,6693,6694,4253,6695],"class_list":["post-13540","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news","tag-body-by-cheese","tag-cheese-branding","tag-dairy-management-inc","tag-dieline","tag-dmi","tag-fitness-campaign","tag-limited-edition","tag-mischief","tag-packaging-design","tag-parm-bars","tag-protein-bar","tag-protein-snack","tag-sports-nutrition","tag-workout-fuel"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/13540","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=13540"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/13540\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/13541"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13540"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=13540"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=13540"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}