{"id":13546,"date":"2026-06-03T06:02:29","date_gmt":"2026-06-03T10:02:29","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=13546"},"modified":"2026-06-03T06:02:29","modified_gmt":"2026-06-03T10:02:29","slug":"prism-develops-recyclable-sleeve-for-biome-kefir-drinks","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=13546","title":{"rendered":"Prism develops recyclable sleeve for Bio&Me kefir drinks"},"content":{"rendered":"


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The format proposed by Prism uses EcoFloat shrink sleeving. Credit: Prism eLogistics (UK) \/ LinkedIn. <\/figcaption><\/figure>\n<\/p><\/div>\n

Prism eLogistics has introduced a recyclable sleeve for Bio&Me\u2019s kefir drinks, which it said is the \u201cfirst of its kind\u201d in the dairy category.<\/p>\n

Bio&Me was looking for packaging for its kefir range that would meet requirements around product presentation, pack performance and sustainability.<\/p>\n

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The format put forward by Prism uses EcoFloat shrink sleeving.<\/p>\n

The material is designed to support the sink\/float separation stage and is compatible with existing PP recycling streams, allowing both the transparent bottle and the sleeve decoration to be recycled.<\/p>\n

In a LinkedIn post, Prism eLogistics managing director Ian Wright said: \u201cBio&Me is an incredibly exciting business, and we\u2019re delighted to be part of their category-shifting new launch. <\/p>\n

\u201cBy developing a solution that is both compliant with dairy regulations and fully recyclable, we\u2019re proving that sustainability and EPR adherence are compatible with eye-catching, true-to-brand packaging.\u201d<\/p>\n

Prism said the full-body sleeve delivers the opacity needed for safety compliance while removing the need for conventional white coloured plastic.<\/p>\n

The company added that this type of plastic is harder to recycle and is associated with higher extended producer responsibility (EPR) fees.<\/p>\n

The sleeve format also gives more printable space than conventional labels.<\/p>\n

Prism said this allows Bio&Me to apply a full-bottle design that stands apart from standard dairy packaging and provides room for the product information it wanted to present to consumers.<\/p>\n

Bio&Me chief operating officer Mark Isaacson said: \u201cOur new functional kefir range is shaking up dairy, and we wanted the pioneering nature of the products to be reflected by the packaging. <\/p>\n

\u201cAs a proud UK manufacturer, we were delighted to partner with a home-grown British packaging specialist in Prism, and their consultancy and guidance were critical to developing our 100% recyclable shrink sleeve solution.\u201d<\/p>\n

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