{"id":13550,"date":"2026-06-03T09:00:55","date_gmt":"2026-06-03T13:00:55","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=13550"},"modified":"2026-06-03T09:00:55","modified_gmt":"2026-06-03T13:00:55","slug":"pura-vida-makes-single-origin-cacao-feel-like-an-accessible-everyday-ritual","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=13550","title":{"rendered":"Pura Vida Makes Single Origin Cacao Feel Like an Accessible Everyday Ritual"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p class=\"wp-block-paragraph\">Pura Vida Cacao\u2019s packaging, designed by <a href=\"https:\/\/www.twocreatives.lt\" target=\"_blank\" rel=\"noreferrer noopener\">Two Creatives<\/a>, walks straight past all of the clich\u00e9 cacao visual cues with a saturated yellow pack. \u00a0Each product\u2019s reverse side reveals a black pattern, including dots for cacao powder, organic blob shapes for cacao mass, and irregular stone-like forms for the nibs, creating a small discovery moment when you turn the package over that adds character without overwhelming the design. <\/p>\n<p class=\"wp-block-paragraph\">Pura Vida makes a strong argument that quality can look completely accessible and that a single strong color and a clean type system are an effective strategy.\u00a0<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/pura-vida-cacao-two-creatives-yellow-packaging-design\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pura Vida Cacao\u2019s packaging, designed by Two Creatives, walks straight past all of the clich\u00e9 cacao visual cues with a saturated yellow pack. \u00a0Each product\u2019s reverse side reveals a black pattern, including dots for cacao powder, organic blob shapes for cacao mass, and irregular stone-like forms for the nibs, creating a small discovery moment when [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":13551,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[6713,6714,4491,6715,6716,6717,6718,6719,4149,6720,6721,6722,2934,3003,6514,6723,6724,6725,3163,6726,6727,6728,186,6729,6730],"class_list":["post-13550","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news","tag-accessible-luxury","tag-bean-to-bar","tag-cacao-branding","tag-cacao-butter","tag-cacao-mass","tag-cacao-nibs","tag-cacao-packaging","tag-cacao-powder","tag-cpg-design","tag-democratic-design","tag-direct-trade-cacao","tag-everyday-ritual-branding","tag-food-branding","tag-food-packaging-design","tag-grotesque-typography","tag-latin-american-cacao","tag-modern-food-packaging","tag-organic-cacao","tag-pattern-design","tag-pura-vida-cacao","tag-single-origin-cacao","tag-specialty-cacao","tag-sustainable-packaging","tag-two-creatives","tag-yellow-packaging"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/13550","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=13550"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/13550\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/13551"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13550"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=13550"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=13550"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}