{"id":13554,"date":"2026-06-03T09:23:59","date_gmt":"2026-06-03T13:23:59","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=13554"},"modified":"2026-06-03T09:23:59","modified_gmt":"2026-06-03T13:23:59","slug":"land-proves-na-beer-can-still-rock-a-classic-american-look-with-roadie","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=13554","title":{"rendered":"Land Proves NA Beer Can Still Rock a Classic American Look with Roadie"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<ul style=\"border-color:#000000;border-width:3px;border-top-left-radius:30px;border-top-right-radius:30px;border-bottom-left-radius:30px;border-bottom-right-radius:30px\" class=\"wp-block-list is-style-default has-border-color has-bg-shade-background-color has-background has-small-font-size\">\n<li>NA beer brand Roadie hits shelves with a classic American beer look and feel<\/li>\n<li>Design studio Land decides NA beer can and should still look like beer, developing a logotype reminiscent of 60s car culture and sign painting, and a roadrunner mascot<\/li>\n<\/ul>\n<p class=\"wp-block-paragraph\">NA beer should still look cool. The folks over at the new 0.0% alcohol beer brand <a href=\"https:\/\/roadiebrew.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Roadie<\/a> think so, at least, and have brewed up a classic Americana look that\u2019s just begging to be held in close proximity to an old truck.<\/p>\n<p class=\"wp-block-paragraph\">\u201cNo matter its contents, I want to hold a can that looks good,\u201d says Ryan Rhodes of <a href=\"https:\/\/www.workbyland.com\/\">Land<\/a>, the Studio behind the packaging. \u201cWe wanted to create a can design that tapped into nostalgia. I feel like a lot of non-alc beers shy away from leaning into the vernacular of American beer history.\u201d So Land did the opposite with Roadie, playing up the traditional look of a domestic beer brand while making stylistic allusions to sign painting and midcentury car culture.<\/p>\n<p><button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/land-proves-na-beer-can-still-rock-a-classic-american-look-with-roadie\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>NA beer brand Roadie hits shelves with a classic American beer look and feel Design studio Land decides NA beer can and should still look like beer, developing a logotype reminiscent of 60s car culture and sign painting, and a roadrunner mascot NA beer should still look cool. The folks over at the new 0.0% [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":13555,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[6731,6732,4875,146,98,3155,6733,6734,3110,3958,2956,6161,6391,429,4897],"class_list":["post-13554","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news","tag-0-0-alcohol","tag-60s-car-culture","tag-americana","tag-beer-packaging","tag-beverage-packaging","tag-can-design","tag-hot-rod-lettering","tag-logotype","tag-minimalist-packaging","tag-na-beer","tag-non-alcoholic-beer","tag-nostalgia","tag-sign-painting","tag-typography","tag-vintage-design"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/13554","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=13554"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/13554\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/13555"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13554"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=13554"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=13554"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}