{"id":13577,"date":"2026-06-04T10:47:59","date_gmt":"2026-06-04T14:47:59","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=13577"},"modified":"2026-06-04T10:47:59","modified_gmt":"2026-06-04T14:47:59","slug":"colombian-studio-epigrama-design-new-reuse-symbol","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=13577","title":{"rendered":"Colombian Studio Epigrama Design New \u2018Reuse\u2019 Symbol"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<ul style=\"border-color:#000000;border-width:3px;border-top-left-radius:30px;border-top-right-radius:30px;border-bottom-left-radius:30px;border-bottom-right-radius:30px\" class=\"wp-block-list is-style-default has-border-color has-bg-shade-background-color has-background has-small-font-size\">\n<li>Standards developer PR3 has announced a new mark to indicate packaging reusability.<\/li>\n<li>Unlike the \u201cchasing arrows\u201d recycling logo, products bearing PR3\u2019s symbol must meet the organization\u2019s reusability standards.<\/li>\n<li>Colombian creative studio Epigrama created the reuse symbol, which was chosen from 236 submissions across 29 countries.<\/li>\n<\/ul>\n<p class=\"wp-block-paragraph\">Most of us are familiar with the \u201cthree Rs:\u201d reduce, reuse, and recycle. And we\u2019ve all seen the ubiquitous recycling triangle with three arrows,\u00a0<a href=\"https:\/\/thedieline.com\/the-history-of-plastic-the-theft-of-the-recycling-symbol\/\">designed<\/a>\u00a0by USC student Gary Anderson in 1970, for which he was paid $2,000.<\/p>\n<p class=\"wp-block-paragraph\">But the \u201creuse\u201d of the three Rs now has its own symbol, courtesy of PR3, a standards-creating organization with a mission to scale reuse packaging systems. Working with over 80 associations across industry, government, and civil society,\u00a0<a href=\"https:\/\/www.pr3standards.org\/\">PR3<\/a>is an American National Standards Institute (ANSI) accredited standards developer that also works alongside the Canadian Standards Association (CSA Group) to publish and adopt standards bi-nationally.<\/p>\n<p><button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/colombian-studio-epigrama-design-new-reuse-symbol\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Standards developer PR3 has announced a new mark to indicate packaging reusability. Unlike the \u201cchasing arrows\u201d recycling logo, products bearing PR3\u2019s symbol must meet the organization\u2019s reusability standards. Colombian creative studio Epigrama created the reuse symbol, which was chosen from 236 submissions across 29 countries. Most of us are familiar with the \u201cthree Rs:\u201d reduce, [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":13578,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[85,6798,80,6799,167,6800,2523,5469,3173,1052,6801,54,186,2961],"class_list":["post-13577","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news","tag-branding","tag-branding-agency","tag-circular-economy","tag-colombian-design","tag-eco-friendly","tag-epigrama","tag-graphic-design","tag-green-design","tag-industrial-design","tag-packaging-design","tag-reuse-symbol","tag-sustainability","tag-sustainable-packaging","tag-visual-identity"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/13577","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=13577"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/13577\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/13578"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13577"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=13577"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=13577"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}