{"id":13585,"date":"2026-06-05T08:32:35","date_gmt":"2026-06-05T12:32:35","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=13585"},"modified":"2026-06-05T08:32:35","modified_gmt":"2026-06-05T12:32:35","slug":"young-jerks-eastern-gold-looks-like-its-been-on-the-shelf-since-1987","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=13585","title":{"rendered":"Young Jerks\u2019 Eastern Gold Looks Like It\u2019s Been on the Shelf Since 1987"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p class=\"wp-block-paragraph\">I\u2019m of the belief that esoteric and mysterious imagery on packaging creates a sense of belonging in buyers, and The Drowned Lands\u2019 Eastern Gold by <a href=\"https:\/\/youngjerks.com\" target=\"_blank\" rel=\"noreferrer noopener\">Young Jerks<\/a> channels that energy perfectly.<\/p>\n<p class=\"wp-block-paragraph\">The can features a possum clutching a radiating sun in its claws, drawn in a hand-worn style that pulls from American folk art, tattoo art, and the kind of imagery you\u2019d find on vintage workwear patches and Southern roadside signage. The six-pack carrier uses the same olive-and-cream system at full bleed, treating the box as an extension of the can. Eastern Gold feels worn in a good way; it\u2019s the kind of beer you know the most interesting people would want to drink, and because of that, I want one, too.<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/drowned-lands-eastern-gold-young-jerks-beer-can-design\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I\u2019m of the belief that esoteric and mysterious imagery on packaging creates a sense of belonging in buyers, and The Drowned Lands\u2019 Eastern Gold by Young Jerks channels that energy perfectly. The can features a possum clutching a radiating sun in its claws, drawn in a hand-worn style that pulls from American folk art, tattoo [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":13586,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[6815,6816,3032,3202,5377,6817,4149,1326,6511,6818,6819,6820,6821,6822,6823,6656,6824,6825,6826,6827,6828,6829,6830,6831,1249],"class_list":["post-13585","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news","tag-american-craft-beer","tag-american-folk-design","tag-beer-branding","tag-beer-can-design","tag-brewery-branding","tag-collector-beer","tag-cpg-design","tag-craft-beer","tag-craft-brewery","tag-distressed-typography","tag-drowned-lands","tag-esoteric-design","tag-folk-art-illustration","tag-golden-ale","tag-hudson-valley","tag-limited-edition-beer","tag-new-york-craft-beer","tag-olive-gold-design","tag-possum-illustration","tag-tattoo-flash-design","tag-utilitarian-design","tag-vintage-beer-design","tag-workwear-inspired-design","tag-year-round-beer","tag-young-jerks"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/13585","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=13585"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/13585\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/13586"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13585"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=13585"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=13585"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}