{"id":13601,"date":"2026-06-08T03:33:00","date_gmt":"2026-06-08T07:33:00","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=13601"},"modified":"2026-06-08T03:33:00","modified_gmt":"2026-06-08T07:33:00","slug":"the-bottle-is-the-first-impression-aaron-pauls-vision-for-dos-hombres-tequila","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=13601","title":{"rendered":"\u2018The Bottle is the First Impression\u2019: Aaron Paul\u2019s Vision for Dos Hombres Tequila"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<ul style=\"border-color:#000000;border-width:3px;border-top-left-radius:30px;border-top-right-radius:30px;border-bottom-left-radius:30px;border-bottom-right-radius:30px\" class=\"wp-block-list is-style-default has-border-color has-bg-shade-background-color has-background has-small-font-size\">\n<li>Spirits brand Dos Hombres recently expanded its range to include tequila and refreshed its brand identity and packaging.<\/li>\n<li>Co-founder Aaron Paul describes his role as the creative lead for Dos Hombres and his vision for the brand.<\/li>\n<\/ul>\n<p class=\"wp-block-paragraph\">Bryan Cranston and Aaron Paul are perhaps best known for their performances in the gritty crime drama\u00a0<em>Breaking Bad. A<\/em>fter the show ended its first run in 2013, the two remained close friends. A few years later, the duo launched a spirits brand, a mezcal called \u201cDos Hombres,\u201d which means \u201cTwo Men\u201d in Spanish.<\/p>\n<p class=\"wp-block-paragraph\">Dos Hombres recently expanded its range to include tequila and took the opportunity to refresh its brand identity. The core elements of the Dos Hombres visual identity, such as the two donkeys facing each other, were retained, but the bottle labels, typography, and color palette were updated, with everything simplified yet engineered to feel warmer.<\/p>\n<p><button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/the-bottle-is-the-first-impression-aaron-pauls-vision-for-dos-hombres-tequila\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Spirits brand Dos Hombres recently expanded its range to include tequila and refreshed its brand identity and packaging. Co-founder Aaron Paul describes his role as the creative lead for Dos Hombres and his vision for the brand. Bryan Cranston and Aaron Paul are perhaps best known for their performances in the gritty crime drama\u00a0Breaking Bad. [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":13602,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[6850,608,2949,6851,6852,6853,2951,6854,2523,1404,1052,565,204],"class_list":["post-13601","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news","tag-aaron-paul","tag-brand-identity","tag-brand-refresh","tag-breaking-bad","tag-bryan-cranston","tag-celebrity-spirits","tag-dieline","tag-dos-hombres","tag-graphic-design","tag-mezcal","tag-packaging-design","tag-spirits-packaging","tag-tequila"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/13601","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=13601"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/13601\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/13602"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13601"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=13601"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=13601"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}