{"id":13635,"date":"2026-06-10T09:55:02","date_gmt":"2026-06-10T13:55:02","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=13635"},"modified":"2026-06-10T09:55:02","modified_gmt":"2026-06-10T13:55:02","slug":"dragon-rouge-refines-italys-favorite-biscuit-owo-saiwa","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=13635","title":{"rendered":"Dragon Rouge Refines Italy\u2019s Favorite Biscuit, Owo Saiwa"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<ul style=\"border-color:#000000;border-width:3px;border-top-left-radius:30px;border-top-right-radius:30px;border-bottom-left-radius:30px;border-bottom-right-radius:30px\" class=\"wp-block-list is-style-default has-border-color has-bg-shade-background-color has-background has-small-font-size\">\n<li>70-year-old, beloved Italian biscuit brand Owo Saiwa gets a modern-age redesign from Dragon Rouge<\/li>\n<li>The redesign honors Owo Saiwa\u2019s heritage and brand recognition, but refines it for the 2026 shelf <\/li>\n<\/ul>\n<p class=\"wp-block-paragraph\">The most critical currency of a legacy brand is recognition. History and longevity create familiarity, comfort, and loyalty in ways new brands simply can\u2019t access. And a brand like Oro Saiwa, that\u2019s been a pillar of Italian breakfast since 1956, has this in spades.<\/p>\n<p class=\"wp-block-paragraph\">But what the likes of Oro Saiwa have in brand recognition, they often lack in freshness and a look that suits the needs of a modern-day brand system. That is, until they get an update for the new era by <a href=\"https:\/\/www.dragonrouge.com\/\">Dragon Rouge<\/a> that enhances their existing assets, without eliminating what has been established over generations. <\/p>\n<p><button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/dragon-rouge-refines-italys-favorite-biscuit-owo-saiwa\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>70-year-old, beloved Italian biscuit brand Owo Saiwa gets a modern-age redesign from Dragon Rouge The redesign honors Owo Saiwa\u2019s heritage and brand recognition, but refines it for the 2026 shelf The most critical currency of a legacy brand is recognition. History and longevity create familiarity, comfort, and loyalty in ways new brands simply can\u2019t access. [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":13636,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[4202,608,837,6981,281,6982,6983,6984,1052],"class_list":["post-13635","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news","tag-brand-heritage","tag-brand-identity","tag-brand-redesign","tag-dragon-rouge","tag-food-packaging","tag-italian-brands","tag-legacy-brand","tag-oro-saiwa","tag-packaging-design"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/13635","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=13635"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/13635\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/13636"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13635"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=13635"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=13635"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}