{"id":13637,"date":"2026-06-10T10:03:26","date_gmt":"2026-06-10T14:03:26","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=13637"},"modified":"2026-06-10T10:03:26","modified_gmt":"2026-06-10T14:03:26","slug":"the-cote-citron-cans-were-designed-for-members-only","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=13637","title":{"rendered":"The C\u00f4te Citron Cans Were Designed for \u2018Members Only\u2019"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p class=\"wp-block-paragraph\">Italian and French Riviera influences have been flooding beverage design for the past few years because they tap into something aspirational. Plus, there\u2019s nothing better than the feeling of a cold drink on a hot afternoon somewhere beautiful.<\/p>\n<p class=\"wp-block-paragraph\">And speaking of aspirational, C\u00f4te Citron was created for\u00a0<a href=\"https:\/\/therochambeauclub.com\/\">The Rochambeau Club<\/a>, a brilliantly fabricated fictional members-only club on the French Riviera. The club doesn\u2019t exist, but the fantasy is detailed enough that it doesn\u2019t even matter. There\u2019s a fictional website, menus with pricing, staff vacancies, and a Wes Anderson-inspired Instagram account. C\u00f4te Citron extends that universe into beer, made with real lemons from the C\u00f4te d\u2019Azur by an independent brewery committed to keeping the good life of the French Riviera, \u00a0imaginary or otherwise, very much alive.<\/p>\n<p class=\"wp-block-paragraph\">The can is narrowed to just two colors throughout the design, with a small illustrated lemon leaf sprig at the base of the oval as the only decorative element. The typography balances a simple bold sans-serif with two different scripts, creating a luxe look and feel, but somehow, it\u2019s all perfectly unfussy. The whole thing looks like it belongs in the cooler of a (real) French Riviera tennis club.\u00a0<\/p>\n<p><button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/cote-citron-rochambeau-studio-french-riviera-radler-design\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Italian and French Riviera influences have been flooding beverage design for the past few years because they tap into something aspirational. Plus, there\u2019s nothing better than the feeling of a cold drink on a hot afternoon somewhere beautiful. And speaking of aspirational, C\u00f4te Citron was created for\u00a0The Rochambeau Club, a brilliantly fabricated fictional members-only club [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":13638,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[375,3327,38,98,6985,6986,6987,4149,6626,6988,6989,6990,6991,6992,6993,6994,4260,6995,6996,6997,6998,6999,7000,7001,7002,7003,5921],"class_list":["post-13637","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news","tag-beer","tag-beer-label-design","tag-beverage","tag-beverage-packaging","tag-blue-and-gold-design","tag-cote-citron","tag-cote-dazur","tag-cpg-design","tag-display-serif-typography","tag-exclusive-branding","tag-french-beverage-design","tag-french-riviera","tag-independent-brewery","tag-italian-influenced-design","tag-lager-branding","tag-lemon-radler","tag-luxury-beverage","tag-members-club-branding","tag-modern-french-design","tag-oval-label-design","tag-provence-branding","tag-radler-design","tag-retro-beverage-label","tag-summer-drink-design","tag-tennis-club-branding","tag-the-rochambeau-studio","tag-vintage-label-design"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/13637","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=13637"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/13637\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/13638"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13637"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=13637"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=13637"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}