{"id":13664,"date":"2026-06-12T09:07:13","date_gmt":"2026-06-12T13:07:13","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=13664"},"modified":"2026-06-12T09:07:13","modified_gmt":"2026-06-12T13:07:13","slug":"poderi-macchias-tactile-design-system-is-shaped-by-architecture","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=13664","title":{"rendered":"Poderi Macchia\u2019s Tactile Design System Is Shaped by Architecture"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p class=\"wp-block-paragraph\">Italian wine labels are breaking free from crests and calligraphy scripts. Poderi Macchia, with packaging designed by <a href=\"https:\/\/www.instagram.com\/lillalab_creative\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lillalab Creative<\/a>, is a perfect example of what\u2019s possible.<\/p>\n<p class=\"wp-block-paragraph\">The diamond-shaped labels on the sparkling wines are the first thing you notice. Rotated on axis, they feel architectural rather than traditional, which makes complete sense given the inspiration. The arch motif drawn from the stone portals of Barile runs through the entire collection as a quiet structural thread. The typography across the range leans into a high-contrast modern serif. What Lillalab got right are all the tactile details, including the embossing, foil, and specialty papers.\u00a0<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><br \/>\n<br \/><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/poderi-macchia-wine-label-design-lillalab-creative\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Italian wine labels are breaking free from crests and calligraphy scripts. Poderi Macchia, with packaging designed by Lillalab Creative, is a perfect example of what\u2019s possible. The diamond-shaped labels on the sparkling wines are the first thing you notice. Rotated on axis, they feel architectural rather than traditional, which makes complete sense given the inspiration. [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":13665,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[5205,98,608,4149,7044,7045,3215,7046,2952,7047,713,7048,7049,7050,4857,429,2961,72,7051,7052],"class_list":["post-13664","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news","tag-basilicata","tag-beverage-packaging","tag-brand-identity","tag-cpg-design","tag-embossing","tag-emerging-wine-brands","tag-italian-design","tag-italian-wine","tag-label-design","tag-lillalab-creative","tag-luxury-packaging","tag-mount-vulture","tag-poderi-macchia","tag-sparkling-wine","tag-tactile-design","tag-typography","tag-visual-identity","tag-wine","tag-wine-branding","tag-wine-label"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/13664","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=13664"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/13664\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/13665"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13664"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=13664"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=13664"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}