{"id":13668,"date":"2026-06-12T10:06:07","date_gmt":"2026-06-12T14:06:07","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=13668"},"modified":"2026-06-12T10:06:07","modified_gmt":"2026-06-12T14:06:07","slug":"turner-duckworth-refreshes-mcdonalds-sub-brand-mccafe-as-part-of-larger-beverage-push","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=13668","title":{"rendered":"Turner Duckworth Refreshes McDonald\u2019s Sub-Brand McCafe As Part Of Larger Beverage Push"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<ul style=\"border-color:#000000;border-width:3px;border-top-left-radius:30px;border-top-right-radius:30px;border-bottom-left-radius:30px;border-bottom-right-radius:30px\" class=\"wp-block-list is-style-default has-border-color has-bg-shade-background-color has-background has-small-font-size\">\n<li>McCafe, McDonald\u2019s beverage sub-brand, gets a refresh by Turner Duckworth.<\/li>\n<li>The update comes as McDonald\u2019s is betting on beverages to boost sales, especially among Gen Z and between meal times.<\/li>\n<\/ul>\n<p class=\"wp-block-paragraph\">McDonald\u2019s has long been in the coffee game. A\u00a0<a href=\"https:\/\/thedieline.com\/drink-at-your-own-risk-how-a-90s-lawsuit-changed-or-failed-to-change-coffee-drinking\/\">lawsuit<\/a>\u00a0over the temperature of its java became lore for the large punitive damages award to the plaintiff, and for as long as I can remember, McDonald\u2019s has usually offered a senior-citizen discount. There was always the same small group of older folks sitting inside, chatting over coffee in the morning.<\/p>\n<p class=\"wp-block-paragraph\">But the Golden Arches has significantly stepped up its coffee game over time, and now offers beverages beyond the standard drip brew in regular or decaf. McDonald\u2019s even launched a sub-brand, McCafe, to signal how seriously it took its coffeehouse-like menu, which included lattes, iced coffees, and frappes.<\/p>\n<p><button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/turner-duckworth-refreshes-mcdonalds-sub-brand-mccafe-as-part-of-larger-beverage-push\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>McCafe, McDonald\u2019s beverage sub-brand, gets a refresh by Turner Duckworth. The update comes as McDonald\u2019s is betting on beverages to boost sales, especially among Gen Z and between meal times. McDonald\u2019s has long been in the coffee game. A\u00a0lawsuit\u00a0over the temperature of its java became lore for the large punitive damages award to the plaintiff, [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":13669,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[7056,96,7057,1067,86],"class_list":["post-13668","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news","tag-australia","tag-coffee","tag-mccafe","tag-mcdonalds","tag-redesign"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/13668","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=13668"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/13668\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/13669"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13668"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=13668"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=13668"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}