{"id":13680,"date":"2026-06-15T07:37:56","date_gmt":"2026-06-15T11:37:56","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=13680"},"modified":"2026-06-15T07:37:56","modified_gmt":"2026-06-15T11:37:56","slug":"yes-theres-a-drumstick-hidden-in-kfcs-global-rebrand","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=13680","title":{"rendered":"Yes, There\u2019s a Drumstick Hidden In KFC\u2019s Global Rebrand"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p class=\"wp-block-paragraph\">There are a few classifications of brand refreshes, but the best ones are crafted with careful attention to detail without completely disregarding the brand\u2019s past.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">Today, KFC announced a global overhaul, developed with global branding agency <a href=\"https:\/\/www.jkrglobal.com\">JKR<\/a>, spanning menu innovation, restaurant redesign, and a visual identity evolution, rolling out first across the UK and Ireland.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">The finger-lickin \u2018 good chicken brand is expanding its boneless chicken offerings under two banners: \u201cDipped,\u201d a customizable tender-and-sauce format drawing from a library of 20-plus globally inspired sauces, and \u201cDunked,\u201d a sauce-drenched format already performing in South Africa and India. There\u2019s also KWENCH by KFC, a beverage platform featuring boba refreshers and krunch shakes, moving from pilot to permanent menu in Australia and Canada. New restaurant formats, including an open-concept location in McKinney, Texas, and a two-story flagship in Dubai, are on deck for later this year.<\/p>\n<p><button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/kfc-brand-refresh-jkr-visual-identity\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>There are a few classifications of brand refreshes, but the best ones are crafted with careful attention to detail without completely disregarding the brand\u2019s past.\u00a0 Today, KFC announced a global overhaul, developed with global branding agency JKR, spanning menu innovation, restaurant redesign, and a visual identity evolution, rolling out first across the UK and Ireland.\u00a0 [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":13681,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[4722,608,2949,3052,6753,7081,3181,7082,7083,4189,1903,847,3479,3593,7084,1052,7085,7086,2961],"class_list":["post-13680","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news","tag-brand-evolution","tag-brand-identity","tag-brand-refresh","tag-brand-strategy","tag-brand-consistency","tag-colonel-sanders","tag-cpg-branding","tag-distinctive-brand-assets","tag-fast-food-branding","tag-global-branding","tag-jkr","tag-kfc","tag-logo-design","tag-logo-redesign","tag-menu-innovation","tag-packaging-design","tag-qsr","tag-restaurant-design","tag-visual-identity"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/13680","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=13680"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/13680\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/13681"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13680"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=13680"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=13680"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}