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Circular Action Alliance California (CAA) today submitted its California program plan to the Packaging Producer Responsibility Advisory Board as required under California\u2019s Plastic Pollution Prevention and Packaging Producer Responsibility Act (SB 54), “marking a key milestone in the state\u2019s effort to reduce packaging waste and strengthen recycling and reuse systems,” CAA said.<\/p>\n
CAA said the submission represents “a shift from planning to implementation, signaling the transition to operationalizing a statewide program aligned with finalized regulations.”<\/p>\n
California\u2019s SB 54 establishes a framework to improve how packaging is managed across the state, with defined roles for producers, local governments, and recycling service providers.<\/p>\n
As the nonprofit Producer Responsibility Organization (PRO) appointed by CalRecycle, CAA is responsible for developing and implementing a program plan that meets statutory and regulatory requirements under state oversight.<\/p>\n
“Today\u2019s submission reflects the sustained collaboration that has shaped this work from the start,” said Emily Coven, CAA\u2019s California Executive Director<\/strong>. “The plan draws on extensive input from across California\u2019s recycling and reuse system and is designed to work in real-world conditions while enabling steady progress over time. We\u2019re encouraged by the level of engagement to date and look forward to continuing this collaboration as implementation scales, advancing a more circular system.”<\/p>\n CAA says the program plan reflects a data-driven and collaborative approach, informed by technical analysis and engagement with producers, local governments, recycling service providers, and other interest holders across the recycling and reuse system.<\/p>\n “It is designed to support a coordinated, transparent, and accountable approach to managing packaging materials from collection through end markets,” CAA said.<\/p>\n With regulations finalized on May 1, 2026, the state is entering a new phase focused on building the systems needed to enable implementation at scale. The plan outlines proposed pathways across recycling, reuse, and source reduction, consistent with the regulatory framework.<\/p>\n Following today\u2019s submission, the program plan enters a formal public comment period through August 14, providing an opportunity for interest holders to review the proposal and share input as part of the program planning process.<\/p>\n “We have worked closely with producers, local jurisdictions, service providers and other interest holders to develop a robust plan, taking decisive action even ahead of final regulatory certainty,” said Shane Buckingham, Chief of Staff<\/strong>. “By launching the producer reporting process last year to build our source reduction plan and releasing fee-rate estimates this past May, we have provided the tools necessary for producers to prepare for the program. We have laid the foundation for a successful and pragmatic program and look forward to working with the public and the Packaging Producer Responsibility Advisory Board to finalize our path forward.”<\/p>\n “SB 54 sets ambitious goals, and CAA\u2019s role is to build a practical, scalable program that enables producers to meet those requirements under real-world conditions,” said Jeff Fielkow, Chief Executive Officer<\/strong>. “This submission is an important milestone, made possible by the dedication of our team and strong collaboration across producers, government, recyclers, and communities. We remain committed to working closely with CalRecycle and interest holders to develop a program that is effective, practical to implement, and capable of delivering the outcomes envisioned by SB 54.”<\/p>\n For more information on the California program plan and to participate in the public comment period, visit https:\/\/circularactionalliance.org\/ca\/program-plan-public-comment<\/a>.<\/p>\n<\/div>\n