{"id":13700,"date":"2026-06-16T09:13:31","date_gmt":"2026-06-16T13:13:31","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=13700"},"modified":"2026-06-16T09:13:31","modified_gmt":"2026-06-16T13:13:31","slug":"fernet-branca-goes-for-gold","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=13700","title":{"rendered":"Fernet Branca Goes for Gold"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p class=\"wp-block-paragraph\">In the world of packaging design, there\u2019s no shortage of limited-edition bottles. And there\u2019s certainly no shortage of limited-edition World Cup packaging, but while most brands are slapping a sticker or quickly designed label and calling it a day, Fernet Branca\u2019s World Cup edition, designed by <a href=\"https:\/\/www.behance.net\/emirenzi\" target=\"_blank\" rel=\"noreferrer noopener\">Emi Renzi<\/a>, went a completely different route by dipping the entire bottle in metallic gold.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">The illustrations etched across the surface lean into traditional engraving and woodcut-style linework; all sun rays, eagles, ribbons, and crests look pulled straight from old-world Italian design, but there\u2019s a soccer ball worked into the crest as a subtle nod to the occasion. This is what a limited edition design should feel like. It\u2019s a transformation of an icon into something collectible.<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/fernet-branca-goes-for-gold\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the world of packaging design, there\u2019s no shortage of limited-edition bottles. And there\u2019s certainly no shortage of limited-edition World Cup packaging, but while most brands are slapping a sticker or quickly designed label and calling it a day, Fernet Branca\u2019s World Cup edition, designed by Emi Renzi, went a completely different route by dipping [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":13701,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[],"class_list":["post-13700","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/13700","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=13700"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/13700\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/13701"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13700"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=13700"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=13700"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}