{"id":13702,"date":"2026-06-16T11:51:34","date_gmt":"2026-06-16T15:51:34","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=13702"},"modified":"2026-06-16T11:51:34","modified_gmt":"2026-06-16T15:51:34","slug":"e-l-f-hair-launches-with-pastel-powered-packaging","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=13702","title":{"rendered":"e.l.f. Hair Launches With Pastel-Powered Packaging"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<ul style=\"border-color:#000000;border-width:3px;border-top-left-radius:30px;border-top-right-radius:30px;border-bottom-left-radius:30px;border-bottom-right-radius:30px\" class=\"wp-block-list is-style-default has-border-color has-bg-shade-background-color has-background has-small-font-size\">\n<li>Gen Z\u2019s favorite beauty brand officially launches e.l.f. HAIR, a six-product collection bringing affordable, prestige-quality formulas to hair.<\/li>\n<li>Featuring aesthetic pastel packaging and community-driven items like the Humidity Hero spray, the highly anticipated line drops immediately on TikTok Shop and Target.<\/li>\n<\/ul>\n<p class=\"wp-block-paragraph\">Among teens, e.l.f. is the\u00a0<a href=\"https:\/\/www.businesswire.com\/news\/home\/20250409407391\/en\/Piper-Sandler-Completes-49th-Semi-Annual-Taking-Stock-With-Teens-Survey\">most popular cosmetics brand in the US<\/a>, with Rare Beauty coming in at very distant second. What\u2019s more, it is said that Gen Z will spend, on average,\u00a0<a href=\"https:\/\/cosmeticsbusiness.com\/gen-z-is-using-make-up-to-create\">$374 annually on beauty<\/a>. Needless to say, e.l.f. has claimed top-dog status in the teen and tween Sephora-fueled mall-madness lane with affordable masstige products.<\/p>\n<p class=\"wp-block-paragraph\">So, it stands to reason that if you have a overwhelmingly popular beauty brand, there\u2019s no real harm in expanding into haircare, right?<\/p>\n<p><button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/e-l-f-hair-launches-with-pastel-powered-packaging\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gen Z\u2019s favorite beauty brand officially launches e.l.f. HAIR, a six-product collection bringing affordable, prestige-quality formulas to hair. Featuring aesthetic pastel packaging and community-driven items like the Humidity Hero spray, the highly anticipated line drops immediately on TikTok Shop and Target. Among teens, e.l.f. is the\u00a0most popular cosmetics brand in the US, with Rare Beauty [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":13703,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[],"class_list":["post-13702","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/13702","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=13702"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/13702\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/13703"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13702"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=13702"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=13702"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}