{"id":13732,"date":"2026-06-18T09:26:41","date_gmt":"2026-06-18T13:26:41","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=13732"},"modified":"2026-06-18T09:26:41","modified_gmt":"2026-06-18T13:26:41","slug":"alpas-gluten-free-pasta-looks-like-it-belongs-in-an-upscale-trattoria","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=13732","title":{"rendered":"Alpa\u2019s Gluten-Free Pasta Looks Like It Belongs in an Upscale Trattoria"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p class=\"wp-block-paragraph\">We don\u2019t often see brands lead with design first if there\u2019s a functional aspect of the product. Alpa, designed by <a href=\"https:\/\/www.studiotyrrell.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Studio Tyrrell<\/a>, shows that design-led functional food packaging is absolutely possible.<\/p>\n<p class=\"wp-block-paragraph\">The box features a towering ALPA wordmark in a wide type that bleeds off the top edge. The aesthetic pulls from mid-century Italian graphic design and possesses the kind of typography you\u2019d find on a vintage pasta brand from the 1960s.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">At the center of the front panel sits an oval shape, an element borrowed from Italian label tradition, framing a single photorealistic penne against a clean white ground, which manages to feel both nostalgic and premium at the same time.\u00a0<\/p>\n<p><button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/alpas-gluten-free-pasta-looks-like-it-belongs-in-an-upscale-trattoria\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We don\u2019t often see brands lead with design first if there\u2019s a functional aspect of the product. Alpa, designed by Studio Tyrrell, shows that design-led functional food packaging is absolutely possible. The box features a towering ALPA wordmark in a wide type that bleeds off the top edge. The aesthetic pulls from mid-century Italian graphic [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":13733,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[],"class_list":["post-13732","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/13732","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=13732"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/13732\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/13733"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13732"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=13732"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=13732"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}