{"id":13738,"date":"2026-06-19T00:06:00","date_gmt":"2026-06-19T04:06:00","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=13738"},"modified":"2026-06-19T00:06:00","modified_gmt":"2026-06-19T04:06:00","slug":"brandspeople-builds-pride-into-moctezumas-refreshed-identity","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=13738","title":{"rendered":"Brands&amp;People Builds Pride Into Moctezuma\u2019s Refreshed Identity"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<ul class=\"wp-block-list\">\n<li>Moctezuma is a Mexican cement and concrete brand that recently tasked studio Brands&amp;People with refreshing its visual identity.<\/li>\n<li>Brands&amp;People drew inspiration from Mesoamerican architecture and glyphs, creating a system that applied to packaging, vehicles, digital, buildings, and merchandise.<\/li>\n<\/ul>\n<p class=\"wp-block-paragraph\">Concrete, and one of its primary ingredients, cement, is used to make the world around us, and it\u2019s one of the everyday building materials that make modern living possible. As ubiquitous as they are, the companies behind them are seldom noticed, and we don\u2019t really give much thought to who makes that concrete, unless we\u2019re perhaps a contractor or an architect.<\/p>\n<p class=\"wp-block-paragraph\">But there\u2019s no reason why a cement and concrete brand identity can\u2019t be distinctive and even great. Mexican brand\u00a0<a href=\"https:\/\/www.moctezuma.com.mx\/\">Moctezuma<\/a>\u00a0proves that a construction material company can demonstrate pride in its product through its visual identity. Recently, Moctezuma enlisted\u00a0<a href=\"https:\/\/www.brands.mx\/\">Brands&amp;People<\/a>\u00a0for a refresh, creating a category-disrupting brand identity.<\/p>\n<p><button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/brandspeople-builds-pride-into-moctezumas-refreshed-identity\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Moctezuma is a Mexican cement and concrete brand that recently tasked studio Brands&amp;People with refreshing its visual identity. Brands&amp;People drew inspiration from Mesoamerican architecture and glyphs, creating a system that applied to packaging, vehicles, digital, buildings, and merchandise. Concrete, and one of its primary ingredients, cement, is used to make the world around us, and [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":13739,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[],"class_list":["post-13738","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/13738","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=13738"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/13738\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/13739"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13738"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=13738"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=13738"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}