{"id":13740,"date":"2026-06-19T08:40:51","date_gmt":"2026-06-19T12:40:51","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=13740"},"modified":"2026-06-19T08:40:51","modified_gmt":"2026-06-19T12:40:51","slug":"rockys-matcha-sticks-looks-like-they-belongs-in-your-back-pocket","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=13740","title":{"rendered":"Rocky\u2019s Matcha Sticks Looks Like They Belongs in Your Back Pocket"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p class=\"wp-block-paragraph\">Matcha packaging often either leans into precious Japanese minimalism or overly wellness-coded aesthetics. But Rocky\u2019s matcha is bringing a subtle edge to the space with individual stick packets that are matte silver mylar printed with a loose, scrawled handwritten logo that feels like a sketchbook note. Designed in-house, the outer box goes deep cobalt blue, a color that feels more like streetwear than a beverage.<\/p>\n<p class=\"wp-block-paragraph\">The <a href=\"https:\/\/thedieline.com\/shelf-life-079-cigarette-inspired-packaging-is-trending-thanks-to-smokings-cultural-cache\/\" target=\"_blank\" rel=\"noreferrer noopener\">cigarette-style <\/a>flip-top box structure keeps ten silver stick packets fanned out like a pack of smokes, which is both a functional choice and an aesthetic one. In a matcha space racing to keep up with TikTok\u2019s on-the-go preparation obsession, Rocky\u2019s is meeting the consumer where they are.\u00a0<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/rockys-matcha-sticks-looks-like-they-belongs-in-your-back-pocket\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Matcha packaging often either leans into precious Japanese minimalism or overly wellness-coded aesthetics. But Rocky\u2019s matcha is bringing a subtle edge to the space with individual stick packets that are matte silver mylar printed with a loose, scrawled handwritten logo that feels like a sketchbook note. Designed in-house, the outer box goes deep cobalt blue, [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":13741,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[],"class_list":["post-13740","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/13740","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=13740"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/13740\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/13741"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13740"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=13740"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=13740"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}