{"id":13756,"date":"2026-06-22T08:24:21","date_gmt":"2026-06-22T12:24:21","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=13756"},"modified":"2026-06-22T08:24:21","modified_gmt":"2026-06-22T12:24:21","slug":"ilem-is-an-olive-oil-that-puts-its-culture-front-and-center","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=13756","title":{"rendered":"IL\u00c9M Is an Olive Oil That Puts Its Culture Front and Center"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p class=\"wp-block-paragraph\">IL\u00c9M, designed by <a href=\"https:\/\/www.instagram.com\/_marcoarroyo\/\" target=\"_blank\" rel=\"noreferrer noopener\">Marco Arroyo-V\u00e1zquez<\/a>, certainly isn\u2019t the first luxury oil in the market, but it is one of the most considered entries into that conversation yet. The bottle is a flat and rounded rectangular glass flask that lets the golden oil and submerged rose petals speak for themselves. Meanwhile, the cream label carries just enough information to feel editorial.<\/p>\n<p class=\"wp-block-paragraph\">The sculptural red wax cap is the cherry on top of an already beautiful design. It\u2019s irregular and hand-formed looking, adding a pop of color that feels more like a wax-sealed letter than an everyday food product. The whole design is a combination of cultural specificity and tactile luxury, making IL\u00c9M something entirely its own.<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><br \/>\n<br \/><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/ilem-is-an-olive-oil-that-puts-its-culture-front-and-center\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>IL\u00c9M, designed by Marco Arroyo-V\u00e1zquez, certainly isn\u2019t the first luxury oil in the market, but it is one of the most considered entries into that conversation yet. The bottle is a flat and rounded rectangular glass flask that lets the golden oil and submerged rose petals speak for themselves. Meanwhile, the cream label carries just [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":13757,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[],"class_list":["post-13756","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/13756","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=13756"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/13756\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/13757"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13756"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=13756"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=13756"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}