{"id":13758,"date":"2026-06-22T08:28:54","date_gmt":"2026-06-22T12:28:54","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=13758"},"modified":"2026-06-22T08:28:54","modified_gmt":"2026-06-22T12:28:54","slug":"le-meridien-saigons-mooncake-box-opens-up-like-a-city-at-night","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=13758","title":{"rendered":"Le M\u00e9ridien Saigon\u2019s Mooncake Box Opens Up Like a City at Night"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p class=\"wp-block-paragraph\">Mooncake gifting has become one of the most design-forward realms in packaging, and Le M\u00e9ridien Saigon\u2019s 2025 Mid-Autumn box, designed by <a href=\"https:\/\/bracomagency.com\/works\" target=\"_blank\" rel=\"noreferrer noopener\">Bracom Agency<\/a>, continues to raise the bar. The concept is a miniature travel trunk, complete with riveted edges, a leather-style handle, and fold-out drawers, built in two colorways.<\/p>\n<p class=\"wp-block-paragraph\">The cleverness of the structure is that the illustration is staged across the opening sequence, first glimpsed through a small window on the closed exterior, then fully revealed as the trunk unfolds, which turns the unboxing into an entire moment rather than an afterthought. In a mooncake market that has long defaulted to red-and-gold lacquer boxes, this one feels like an entire love letter to travel under the Mid-Autumn moonlight.\u00a0<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/le-meridien-saigons-mooncake-box-opens-up-like-a-city-at-night\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mooncake gifting has become one of the most design-forward realms in packaging, and Le M\u00e9ridien Saigon\u2019s 2025 Mid-Autumn box, designed by Bracom Agency, continues to raise the bar. The concept is a miniature travel trunk, complete with riveted edges, a leather-style handle, and fold-out drawers, built in two colorways. The cleverness of the structure is [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":13759,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[],"class_list":["post-13758","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/13758","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=13758"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/13758\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/13759"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13758"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=13758"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=13758"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}