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Natural sweetener brands have spent years fitting into a box of muted palettes and earthy minimalism. German organic honey brand Tante Ly, however, designed by Studio Chapeaux<\/a>, decided to revamp it all.<\/p>\n The brand\u2019s Waldhonig forest honey jar is packaged in deep forest green with hot pink and yellow accents, a rainbow arch illustration, a cartoon bee with googly eyes, and a retro sunburst, all together feeling more like a 1970s European graphic design poster rather than a condiment label. The syrup squeeze bottles are equally expressive with burnt orange for date syrup, rich purple for agave, and deep green for apple sweetness, each with its own color-blocked label that borrows from mid-century Swiss graphic design and contemporary maximalist branding in equal measure.\u00a0<\/p>\n The typography is clean and rounded throughout, and the tagline \u201cEnjoy your sweet life\u201d tucked at the bottom of every label gives the whole system a consistent warmth, completely joyful, and still taken seriously.<\/p>\n