{"id":13846,"date":"2026-06-30T02:25:00","date_gmt":"2026-06-30T06:25:00","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=13846"},"modified":"2026-06-30T02:25:00","modified_gmt":"2026-06-30T06:25:00","slug":"unbridled-spirits-bourbon-challenges-expectations-at-every-touchpoint","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=13846","title":{"rendered":"Unbridled Spirit\u2019s Bourbon Challenges Expectations At Every Touchpoint"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p class=\"wp-block-paragraph\">We\u2019re all so accustomed to bourbon packaging living in the dark-wood-and-aged-leather visual world. Unbridled Spirit, designed by <a href=\"https:\/\/holystudio.co\/\" target=\"_blank\" rel=\"noreferrer noopener\">Holy Studio<\/a>, just gave it a little more thoughtful movement. It\u2019s more poetic, really. The bottle itself features a custom elongated silhouette with deep, fluid curves pressed into the glass, which catch and distort the amber liquid inside.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">At the neck, a rose gold snaffle bit hardware piece clips directly onto the glass, referencing the founder\u2019s family background in racehorse training without ever putting a horse on the label. It\u2019s restraint at its finest. The matte-black label at the base features UNBRIDLED in copper foil. and the cap is stamped with an interlocking geometric emblem that reads like a luxury monogram rather than a distillery seal.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">In a bourbon space where breaking with tradition usually means adding a slightly different color to an otherwise familiar label, Unbridled shows up with a new design language built around luxury, cultural identity, and the kind of magnetic object presence that makes you want to pick it up before you even know what\u2019s inside.<\/p>\n<p><button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/unbridled-spirits-bourbon-challenges-expectations-at-every-touchpoint\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We\u2019re all so accustomed to bourbon packaging living in the dark-wood-and-aged-leather visual world. Unbridled Spirit, designed by Holy Studio, just gave it a little more thoughtful movement. It\u2019s more poetic, really. The bottle itself features a custom elongated silhouette with deep, fluid curves pressed into the glass, which catch and distort the amber liquid inside.\u00a0 [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":13847,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[],"class_list":["post-13846","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/13846","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=13846"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/13846\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/13847"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13846"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=13846"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=13846"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}