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Supposedly, we are awash in a sea of\u00a0maximalist and chaotic CPG packaging<\/a>, with blobs of letters, high-vis Lisa Frank-style fetishization, and rave-adjacent , a direct reaction to the soft and casual blanding that proliferated a decade ago. Of course, when\u00a0The New York Times<\/a><\/em>\u00a0<\/em>is telling you this, well, that stylistic trend has likely already waved goodbye.<\/p>\n Regardless, when everything oozes Nickelodeon-slime green or every start-up announces itself with an anthropomorphic mascot, it\u2019s genuinely refreshing to find a brand that projects elegance and restraint. Look no further than our June 2026 Pack of the Month, Dukes Coffee, courtesy of Australia\u2019s\u00a0<\/strong>Studio of Design and Art<\/a>\u00a0(SODAA). With a blind debossed wordmark and an overall sense of refinement, SODAA\u2019s redesign for the coffee brand elevated the brand\u2019s previous typography and brought it to the forefront.<\/p>\n We spoke with SODAA director Thomas Benson about how the studio approached the brief and developed a visual language for the brand as they continue to grow and evolve.<\/p>\n