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New Primal, a pioneer in clean-ingredient meat snacks<\/a> and maker of the top-selling chicken snack stick across the U.S., is taking over the protein aisle at Target. The brand has announced a major retail expansion, bringing a highly anticipated suite of poultry snacks to Target shoppers across the country. The launch also marks the debut of New Primal\u2019s reimagined Snack Mates packaging, unifying its kid-friendly and adult offerings under one cohesive brand identity and reinforcing its commitment to delivering wholesome, protein-packed snacks for the whole family. \u00a0<\/p>\n Designed to meet the surging consumer demand for clean, accessible, on-the-go nutrition, a range of new poultry-based meat snacks will be hitting shelves at Target: Rotisserie Seasoned Chicken Sticks, a perfectly portable snack that delivers the comforting flavor of a classic dinner; and Buffalo Style Chicken Sticks, a classic, tangy snack that\u2019s far less messy than wings. Thanks to sustained consumer velocity, the brand will also be increasing the distribution footprint of its Chicken & Maple Snack Mates, a kid-approved blend of all-natural chicken with a hint of sweet maple and Classic Turkey Snack Mates to additional Target stores nationwide.<\/p>\n To maximize the impact of this retail expansion, New Primal is concurrently debuting a packaging redesign for its fan-favorite Snack Mates line. The intentional shift brings the look and feel of the kid-friendly line closer to the holistic New Primal persona, signaling to shoppers that the brand is focused on high-quality protein for the entire family. The refresh is designed to command attention on crowded retail shelves, featuring a more prominent logo, a sleek two-tone color scheme, and a pouch<\/a> with a clear window to showcase product quality. \u00a0<\/p>\n This expansion is backed by significant brand excitement. Recent consumer data underscores New Primal\u2019s role as a primary growth driver within the $3 billion meat stick market. Fueling this momentum is the explosive popularity of the brand\u2019s poultry offerings, with New Primal\u2019s chicken sticks experiencing an impressive 585% growth rate. Further, Catalina data indicates that over 60% of Snack Mates purchases are from new category buyers \u2013 proving these products aren\u2019t just shifting sales, they are actively growing the market. \u00a0<\/p>\n \u201cOur mission has always been to make healthy snacking effortless for the whole family, and this nationwide Target launch brings that vision to life on a massive scale,\u201d said Jason Burke, founder of New Primal. \u201cBy rolling out favorite poultry varieties alongside our Snack Mates rebrand, we\u2019re sending a clear message in the snack aisle: clean protein is for everyone. Whether you\u2019re grabbing a Buffalo Chicken Stick for yourself or Chicken & Maple Snack Mates for your child\u2019s lunchbox, you never have to compromise on flavor, real ingredients and wholesome nutrition.\u201d \u00a0<\/p>\n New Primal\u2019s Snack Mates and full-size sticks are crafted with all-natural poultry, and certified gluten-free, soy-free, and low in sugar. The Chicken & Maple and Classic Turkey Snack Mates are packaged in a 5 ct. bag and priced at $5.99. The Rotisserie Seasoned Chicken Sticks and Buffalo Style Chicken Sticks are also sold as a single serving for $2.29 and in a 5 ct. bag for $10.99. \u00a0<\/p>\n Consumers can shop New Primal\u2019s meat snacks at Target stores nationwide and online at target.com<\/a>. To learn more about New Primal\u2019s full product portfolio please visit newprimal.com<\/a>.\u00a0<\/p>\n<\/div>\n<\/div>\n