{"id":13991,"date":"2026-07-10T00:00:35","date_gmt":"2026-07-10T04:00:35","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=13991"},"modified":"2026-07-10T00:00:35","modified_gmt":"2026-07-10T04:00:35","slug":"applied-adhesives-named-exclusive-us-distributor-for-henkel-flexible-packaging","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=13991","title":{"rendered":"APPLIED Adhesives Named Exclusive US Distributor for Henkel Flexible Packaging"},"content":{"rendered":"<p> <br \/>\n<br \/><\/p>\n<div>\n<p>APPLIED Adhesives has announced an exclusive U.S. distribution partnership with Henkel\u2019s Packaging Adhesives business, expanding APPLIED\u2019s presence in the flexible packaging market and bringing Henkel\u2019s proven adhesive and coating technologies to converters across the United States.<\/p>\n<p>Through this partnership, APPLIED will serve as Henkel\u2019s exclusive U.S. distributor for flexible packaging, combining Henkel\u2019s established product portfolio and industry expertise with APPLIED Adhesives\u2019 national sales organization, technical services, and logistics network.<\/p>\n<div id=\"paywall-container\">\n<p>\u201cThis partnership represents an important step forward for APPLIED as we continue to invest in growth opportunities that deliver meaningful value to our customers,\u201d said Lisa Fieldhouse, Director of Market Development, APPLIED Adhesives. \u201cBy combining Henkel\u2019s trusted flexible packaging technologies with APPLIED\u2019s local inventory, technical expertise, and service flexibility, we are well positioned to support converters with the performance, reliability, and responsiveness they expect.\u201d<\/p>\n<p>Henkel\u2019s Packaging Adhesive business brings more than three decades of experience in flexible packaging, offering a portfolio of adhesive and coating solutions designed to support premium performance, regulatory compliance, and evolving sustainability needs.<\/p>\n<p>\u201cAPPLIED\u2019s strong reputation as an adhesive distributor, equipment provider, and technical partner makes them an ideal channel partner for Henkel in the U.S. market,\u201d said James Cooley, Business Director \u2013 Flexible Packaging, Henkel Adhesive Technologies. \u201cThis exclusive partnership enables us to expand our U.S. reach while ensuring customers receive the high level of service and technical support required in flexible packaging applications.\u201d<\/p>\n<p>The partnership reinforces APPLIED Adhesives\u2019 commitment to expanding capabilities in high-value market segments. Initial focus will center on flexible packaging converters across food and beverage, health and beauty, and pet product applications.<\/p>\n<\/div>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.packagingstrategies.com\/articles\/106557-applied-adhesives-named-exclusive-us-distributor-for-henkel-flexible-packaging\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>APPLIED Adhesives has announced an exclusive U.S. distribution partnership with Henkel\u2019s Packaging Adhesives business, expanding APPLIED\u2019s presence in the flexible packaging market and bringing Henkel\u2019s proven adhesive and coating technologies to converters across the United States. Through this partnership, APPLIED will serve as Henkel\u2019s exclusive U.S. distributor for flexible packaging, combining Henkel\u2019s established product portfolio [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":13992,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[113,765,7115],"class_list":["post-13991","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news","tag-food-and-beverage-packaging","tag-health-and-beauty-packaging","tag-pet-products"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/13991","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=13991"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/13991\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/13992"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13991"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=13991"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=13991"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}