{"id":1406,"date":"2024-08-05T23:00:00","date_gmt":"2024-08-06T03:00:00","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=1406"},"modified":"2024-08-05T23:00:00","modified_gmt":"2024-08-06T03:00:00","slug":"shelf-life-025-sustainability-needs-a-rebrand-lets-look-at-lark-for-inspiration","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=1406","title":{"rendered":"Shelf Life 025: Sustainability Needs A Rebrand; Let\u2019s Look At Lark For Inspiration"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>Sustainability needs a rebrand.\u00a0<\/p>\n<p>The first thing that comes to mind when you say \u201csustainability\u201d is unintentionally dissolving floppy paper straws, melting deodorant tubes, misleading \u201ceco-friendly\u201d labels, fear-mongering, and higher prices for worse-looking products.\u00a0<\/p>\n<p>Sustainability as an idea and in practice (not to mention its many, <em>many<\/em> meanings) can and should be something consumers genuinely want to do and be a part of. There are plenty of statistics about people wanting more eco-friendly brands, and I won\u2019t bore you with those. But one of the problems that still dogs sustainability is <em>how it actually looks<\/em>. Right now, the visual language and design of it all do very little to help people feel inspired to make a difference.\u00a0<\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/shelf-life-025-sustainability-needs-a-rebrand-lets-look-at-lark-for-inspiration\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sustainability needs a rebrand.\u00a0 The first thing that comes to mind when you say \u201csustainability\u201d is unintentionally dissolving floppy paper straws, melting deodorant tubes, misleading \u201ceco-friendly\u201d labels, fear-mongering, and higher prices for worse-looking products.\u00a0 Sustainability as an idea and in practice (not to mention its many, many meanings) can and should be something consumers genuinely [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[],"class_list":["post-1406","post","type-post","status-publish","format-standard","hentry","category-packaging-news"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/1406","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1406"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/1406\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1406"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1406"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1406"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}