{"id":1438,"date":"2024-08-06T10:53:16","date_gmt":"2024-08-06T14:53:16","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=1438"},"modified":"2024-08-06T10:53:16","modified_gmt":"2024-08-06T14:53:16","slug":"sma-nutrition-breaks-new-ground-with-accessible-packaging","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=1438","title":{"rendered":"SMA Nutrition breaks new ground with accessible packaging"},"content":{"rendered":"


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The app transforms packaging into an interactive tool for users. Credit: SMA Nutrition.<\/figcaption><\/figure>\n<\/p><\/div>\n

SMA Nutrition, a part of parent company Nestl\u00e9, is leading the way in inclusive packaging design by integrating NaviLens technology across its entire infant nutrition range.<\/p>\n

The move is set to revolutionise the shopping experience for parents and caregivers with sight issues.<\/p>\n

By incorporating scannable NaviLens codes into its product packaging, SMA Nutrition is addressing a significant challenge faced by millions of people with sight loss.<\/p>\n

The technology enables users to access essential product information, including ingredients, allergens, and preparation instructions simply by pointing their smartphones at the code.<\/p>\n

The NaviLens app, available for free download, transforms the packaging into an interactive tool. It offers features such as:<\/p>\n

In-store product identification:<\/strong> Quickly locating desired products on shelves.<\/p>\n

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