{"id":1494,"date":"2024-08-08T07:24:01","date_gmt":"2024-08-08T11:24:01","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=1494"},"modified":"2024-08-08T07:24:01","modified_gmt":"2024-08-08T11:24:01","slug":"300-year-old-english-legend-fortnum-mason-get-their-first-bespoke-typeface-from-otherway","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=1494","title":{"rendered":"300-Year-Old English Legend Fortnum &amp; Mason Get Their First Bespoke Typeface from Otherway"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>The posh Piccadilly department store\u00a0<a target=\"_blank\" href=\"https:\/\/www.fortnumandmason.com\/\" rel=\"noreferrer noopener\">Fortnum &amp; Mason<\/a>\u00a0has been around for a\u00a0<em>long<\/em>\u00a0time\u2014over 300 years, in fact! For some reason, in all that time, they\u2019ve never had their own bespoke typeface, but for a lot of the recent past, they\u2019d been leaning on Gill Sans for a lot of their wares. A great font, sure, but a little overused and definitely too pedestrian for a brand with Fortnum &amp; Mason\u2019s pedigree. At a certain point, it didn\u2019t make sense for a store this old and world-renowned to not, well, speak for itself.<\/p>\n<figure class=\"wp-block-image alignwide size-large\"><\/figure>\n<p>The London branch of bi-continental studio\u00a0<a target=\"_blank\" href=\"https:\/\/otherway.com\/work\/fortnum-mason-typeface\" rel=\"noreferrer noopener\">Otherway<\/a>\u00a0stepped in to help the store create a robust, expansive font family. After diving into the brand\u2019s rich archives for inspiration, they returned with a collection of sans, serif, and condensed typefaces, each with three different weights. These thoughtful letterforms nail the balance between old-fashioned and modern, feeling uniquely inconspicuous and classically English. They\u2019re even separated into two distinct families befitting the company\u2019s original dual partnership: the more old-school, traditional font is Fortnum Serif, while a slightly wider range of sans typefaces include Mason Sans and Mason Condensed.<\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/300-year-old-english-legend-fortnum-mason-get-their-first-bespoke-typeface-from-otherway\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The posh Piccadilly department store\u00a0Fortnum &amp; Mason\u00a0has been around for a\u00a0long\u00a0time\u2014over 300 years, in fact! For some reason, in all that time, they\u2019ve never had their own bespoke typeface, but for a lot of the recent past, they\u2019d been leaning on Gill Sans for a lot of their wares. A great font, sure, but a [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":1495,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[],"class_list":["post-1494","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/1494","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1494"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/1494\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/1495"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1494"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1494"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1494"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}