{"id":1524,"date":"2024-08-09T08:02:44","date_gmt":"2024-08-09T12:02:44","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=1524"},"modified":"2024-08-09T08:02:44","modified_gmt":"2024-08-09T12:02:44","slug":"lab-grown-meat-has-hit-store-shelves-so-its-probably-time-to-start-thinking-about-how-to-brand-it","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=1524","title":{"rendered":"Lab-Grown Meat Has Hit Store Shelves, so It\u2019s Probably Time to Start Thinking about How To Brand It"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>There\u2019s no denying that eating animal flesh is immensely popular. \u201cThe protein is the star\u201d is a common refrain about a dish or meal. Indeed, when we describe what\u2019s on our plate, we often begin with the choice of animal being served.<\/p>\n<p>Of course, not all of us eat meat. For many, it\u2019s a matter of religious conviction, but there are a whole host of other reasons to choose a vegetarian or vegan diet, including animal welfare and environmental costs. Factory farming that prioritizes profits and production far over critter well-being results in imagery so horrific that \u201c<a target=\"_blank\" href=\"https:\/\/www.vox.com\/future-perfect\/2019\/1\/11\/18176551\/ag-gag-laws-factory-farms-explained\" rel=\"noreferrer noopener\">ag-gag<\/a>\u201d laws are in place in some states to stop people from seeing how the sausage literally gets made. These prohibitions seem more for the benefit of the meat industry than simply shielding our delicate sensibilities. A loss in appetite is a loss in profit, after all.<\/p>\n<p>Raising livestock for human consumption is also environmentally messy. Compared to plant protein, animal protein\u00a0<a target=\"_blank\" href=\"https:\/\/www.cas.org\/resources\/cas-insights\/going-green-plant-based-meat-sustainability\" rel=\"noreferrer noopener\">requires<\/a>\u00a0more water and acreage and produces more pollution per gram.\u00a0<\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/lab-grown-meat-has-hit-store-shelves-so-its-probably-time-to-start-thinking-about-how-to-brand-it\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>There\u2019s no denying that eating animal flesh is immensely popular. \u201cThe protein is the star\u201d is a common refrain about a dish or meal. Indeed, when we describe what\u2019s on our plate, we often begin with the choice of animal being served. Of course, not all of us eat meat. For many, it\u2019s a matter [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":1525,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[],"class_list":["post-1524","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/1524","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1524"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/1524\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/1525"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1524"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1524"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1524"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}