{"id":1548,"date":"2024-08-12T08:36:01","date_gmt":"2024-08-12T12:36:01","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=1548"},"modified":"2024-08-12T08:36:01","modified_gmt":"2024-08-12T12:36:01","slug":"i-cant-believe-its-not-butter-its-skincare","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=1548","title":{"rendered":"I Can\u2019t Believe It\u2019s Not Butter; It\u2019s Skincare"},"content":{"rendered":"


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Collage Skincare\u2019s Butter eye masks hit a couple of targets that feel especially hard to resist now: the bright gold wrapper stands out right away, and who doesn\u2019t love a thing that looks like another thing? The packaging takes inspiration from classic design for its eponymous dairy aisle staple. While the product\u2019s connection to eye masks doesn\u2019t make as immediate sense as, say, a body butter, it\u2019s undeniably cute.<\/p>\n

In keeping with the midcentury look popularly associated with butter, the typography pops in a sky blue, and the gold is the showiest thing about it. This attractive, orderly design keeps it simple with instructive text and cute geometric icons straight out of a \u201850s advertisement.<\/p>\n

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Collage Skincare\u2019s Butter eye masks hit a couple of targets that feel especially hard to resist now: the bright gold wrapper stands out right away, and who doesn\u2019t love a thing that looks like another thing? The packaging takes inspiration from classic design for its eponymous dairy aisle staple. While the product\u2019s connection to eye […]<\/p>\n","protected":false},"author":5,"featured_media":1549,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[],"class_list":["post-1548","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/1548","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1548"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/1548\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/1549"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1548"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1548"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1548"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}