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For plastic litter, an ounce of prevention is worth a pound of recovery. That describes the notion of diverting ocean-bound plastic by collecting plastic bottles before they ever reach the water.<\/span><\/p>\n The latest bottle brand to wade into the greener waters of preventive sustainability is Chlorophyll Water, a uniquely formulated, green-colored functional water.\u00a0<\/span><\/p>\n With the brand\u2019s new partnership with <\/span>rePurpose Global<\/a><\/span>, the sale of each bottle supports the diversion of the the equivalent of one ocean-bound plastic bottle. This ocean-bound plastic is then recycled, reducing the need for virgin plastic.<\/span><\/p>\n rePurpose Global is a major Plastic Action Platform that has recovered more than 25 million kilograms\/27,558 tons of plastic waste from the environment to date, protecting vulnerable coastal regions across the Americas,\u00a0Africa, and\u00a0Asia.<\/span><\/p>\n CHLOROPHYLL WATER<\/p>\n<\/div>\n Chlorophyll Water has gone deeper into sustainability over the years since the beginning. It debuted in 2019 in <\/span>biodegradable plastic bottles<\/a><\/span>. In October 2023, it switched to <\/span>100% recycled PET bottles<\/a><\/span>. In that same move to rPET, the brand selected <\/span>CleanFlake<\/a><\/span> label technology from Avery Dennison to optimize the recyclability of the bottles.<\/span><\/p>\n Chlorophyll Water was also the first bottled water in the US tested for heavy metals, pesticide residues, and plasticizers to pass stringent\u00a0<\/span>Clean Label Project certification<\/a><\/span>.<\/span><\/p>\n “Chlorophyll Water is committed to sustainability and using technology to lessen packaging’s environmental impact,\u201d says Matt Levine, founder. \u201cBy originally launching in\u00a0landfill-biodegradable bottles and recently transitioning to 100% recycled plastic bottles, we aim to significantly impact the plastic waste issue and reduce the use of virgin, fossil-fuel-based packaging. Our partnership with rePurpose Global further supports this progressive mission by preventing ocean plastic pollution with every bottle of Chlorophyll Water sold.”<\/span><\/p>\n<\/div>\n