{"id":1582,"date":"2024-08-13T07:52:40","date_gmt":"2024-08-13T11:52:40","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=1582"},"modified":"2024-08-13T07:52:40","modified_gmt":"2024-08-13T11:52:40","slug":"arlows-delicious-take-on-low-alcohol-wine-pops-with-a-type-driven-design","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=1582","title":{"rendered":"Arlow\u2019s Delicious Take on Low-Alcohol Wine Pops With a Type-Driven Design"},"content":{"rendered":"


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Helms Workshop\u2019s<\/a> branding for Arlow wine features a type-driven design that boldly communicates the product\u2019s low-alcohol promise. The packaging\u2019s clean typography and vibrant colors create an eye-catching, modern look that conveys the brand\u2019s innovative approach to no-booze wine.\u00a0<\/p>\n

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Arlow exists because the founders were sick of choosing between their favorite wine on Tuesday and feeling like a functioning adult on Wednesday. So they created wine that lets you do both. <\/p>\n

Introducing a new category of wine: A low-alcohol, low-calorie option that actually tastes good. Cheers to options. Introducing drinkers to a completely new product is a challenge\u2014the brand needs to explain a lot of information in only a few moments so that people can understand what the product is, how it\u2019s different, why they should care, and how they can use it in their everyday lives. Eureka! Our solution was to champion wit and brevity over lengthy explanation. We think about Arlow as a lightbulb moment in a bottle. <\/p>\n

An innovative product deserves innovative packaging. Turning the packaging of traditional wine on its head, Arlow branding takes a backseat while the bottle focuses on telling consumers just what the product can do for them. It\u2019s simple, impactful, and disruptive\u2014yet accessible. More fun. Less hangover. Good wine you\u2019ll never feel bad about. Meet Arlow.<\/p>\n

\u2013 Helms Workshop<\/cite><\/p><\/blockquote>\n<\/figure>\n<\/div>\n


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Helms Workshop\u2019s branding for Arlow wine features a type-driven design that boldly communicates the product\u2019s low-alcohol promise. The packaging\u2019s clean typography and vibrant colors create an eye-catching, modern look that conveys the brand\u2019s innovative approach to no-booze wine.\u00a0 Arlow exists because the founders were sick of choosing between their favorite wine on Tuesday and feeling […]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[],"class_list":["post-1582","post","type-post","status-publish","format-standard","hentry","category-packaging-news"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/1582","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1582"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/1582\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1582"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1582"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1582"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}