{"id":1590,"date":"2024-08-13T07:43:52","date_gmt":"2024-08-13T11:43:52","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=1590"},"modified":"2024-08-13T07:43:52","modified_gmt":"2024-08-13T11:43:52","slug":"mua-on-the-beachs-gelato-brings-summer-to-life","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=1590","title":{"rendered":"MUA on the Beach\u2019s Gelato Brings Summer to Life"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>MUA on the Beach is an artisanal Italian ice cream brand with 20+ locations in Turkey. <a href=\"https:\/\/justdesignfx.com\">JUST DESIGN FX<\/a> crafted a coastal-inspired gelato package for their summer pop-up shops that embody summer and are designed to keep the gelato cool in the hot summer sun.<\/p>\n<figure class=\"wp-block-image alignwide size-large\"><\/figure>\n<figure class=\"wp-block-pullquote alignwide\">\n<blockquote>\n<p>MUA is an artisanal Italian ice cream brand with 20+ locations in Turkey. The owners of the brand wanted to expand their brand identity for their summer pop-up shops under the name \u2018MUA on the Beach\u2019. <\/p>\n<p>JUST DESIGN FX created a logo for \u2018MUA on the Beach\u2019 that is inspired by a pop art style lip shape and transformed it into a logo mark that is reminiscent of a warm summer sunset on the beach. JUST DESIGN FX used big and bold typography on the ice cream cups matched with a pastel color scheme that took inspiration from the natural flavors of MUA ice cream. <\/p>\n<p>The gold elements on the ice cream cups paired with partial emboss textures and neatly crafted typography creates a world that looks elegant and timeless. The ice cream cups enable the users to keep the ice cream safe and cool, and enjoy at the moment all summer long.\u201d<\/p>\n<p><cite>\u2013 JUST DESIGN FX<\/cite><\/p><\/blockquote>\n<\/figure>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/mua-on-the-beachs-gelato-brings-summer-to-life\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>MUA on the Beach is an artisanal Italian ice cream brand with 20+ locations in Turkey. JUST DESIGN FX crafted a coastal-inspired gelato package for their summer pop-up shops that embody summer and are designed to keep the gelato cool in the hot summer sun. MUA is an artisanal Italian ice cream brand with 20+ [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":1591,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[863,449],"class_list":["post-1590","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news","tag-gelato","tag-ice-cream"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/1590","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1590"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/1590\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/1591"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1590"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1590"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1590"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}