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EQUII, the complete protein food tech startup transforming the nutritional value of flour, has announced the launch of its newest product innovation: Pasta. Available in two boxed varieties, Mac & Cheese and Rigatoni, the new products reinforce the brand\u2019s commitment to creating better-for-you pantry staples, while offering superior nutrition and an easier way to add complete protein in consumers\u2019 diets. The new Pasta lineup joins EQUII’s portfolio of Complete Protein Breads – Power, Balance, and Thin \u2013 each available in Classic Wheat and Multigrain.<\/p>\n
EQUII created the world\u2019s first complete protein flour using fermentation, with the launch of its flagship Bread products last year. EQUII\u2019s goal is to disrupt age-old fermentation methods with modern day innovation, combined with culinary art to make animal-free products that deliver great taste and complete protein. EQUII believes that all meals should be enjoyed guilt-free around a table with family and friends.\u00a0<\/p>\n
With EQUII\u2019s Mac & Cheese and Rigatoni, consumers can now indulge in comfort foods with the same delicious taste but in a more health conscious way.\u00a0<\/p>\n
Along with this new innovation, EQUII is also introducing a refreshed look to the brand\u2019s personality and packaging. The new designs feature vibrant colors and designs, showcasing the brand\u2019s joyful personality. The packaging also highlights the nutritional value in easy-to-read copy to provide consumers with added transparency. This new look speaks to the company\u2019s drive to express optimism and authenticity in everything they do.\u00a0<\/p>\n
\u201cSince the beginning, EQUII has set out to create flour based foods that people can enjoy without guilt or hesitation,\u201d said Monica Bhatia, co-founder and co-CEO of EQUII. \u201cThe introduction of EQUII Rigatoni and Mac & Cheese to the pasta category allows us to stand out amongst competitors and empower consumers to eat without compromising on foods they love. And with the added benefit of complete protein, these new pastas offer balanced nutrition for all ages and dietary needs.\u201d<\/p>\n
EQUII is designed to meet the needs of health-conscious consumers looking to incorporate more protein into their diets through delicious and nutritious food. The company is dedicated to bringing health, happiness and joy to consumers\u2019 plates with complete protein, less sugar and balanced nutrition.\u00a0<\/p>\n
\u201cWith the plant-based protein market projected to reach over $40 billion in the next ten years, now is the time to continue pushing the envelope with product innovations to disrupt the status-quo of pantry staples. With the introduction of our new pasta products, we are able to offer consumers even more ways to enjoy our complete protein products,\u201d added Baljit Ghotra, co-founder and co-CEO of EQUII.\u00a0<\/p>\n
EQUII Mac & Cheese and Rigatoni will be available for purchase on EQUII.com<\/a> and on EQUII\u2019s Amazon storefront<\/a>. The brand will also expand upon these offerings in the Fall, with additional Pasta varieties (Farfalle, Rotini, Cavatappi, Shells) as well as additional Mac & Cheese varieties (Cheddar, White Cheddar, Five Cheese, Smoked Gouda and Cheddar Jalape\u00f1o). <\/p>\n For additional information about EQUII’s product offerings, please visit: equii.com<\/a>.<\/p>\n<\/div>\n